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About You
Personal Qualities
Your Opportunity
This is an amazing opportunity to be part of the Gulf commercial team as Customer Marketing Manager. Your principal role will be to help create legacy for the brands and contribute to key decisions that will significantly impact our brand presence and positioning in the market. You will be based in Dubai a large percentage of your time will be spent interacting with the distributors. As a result, you can expect to be travelling extensively to stay connected to all stakeholders. The role reports into Area Manager – Gulf
About You
As the Customer Marketing Manager, you will be accountable for embedding within your market, world class Customer Management that drives net revenue per case and value share. Your ability to manage your distributors at any given time will be key, as will be your comfort in working seamlessly within the matrix, with the sales team.
Responsibilities
With our Consumer at the heart, your key focus will be to:
- You will lead the ‘brand equity building’ of the Bacardi Martini portfolio at the point of purchase in your market.
- Proactively seek opportunities across outlet segments to engage consumers with our brands and grow market share.
- You will lead and inspire the local Bacardi team and the distributor teams to be thorough and meticulous in planning and to execute with excellence at the point of purchase.
- Lead and Infuse creativity in the local Bacardi team, distributor teams, advertising agencies and other stakeholders to develop activations at the point of purchase that will give our portfolio a distinct competitive advantage competitive brands. Within the remit of global brand strategies.
- Work in close coordination with consumer marketing to develop a strong relevant digital strategy for our brands in your market within permissible local laws and CSR.
- Frequently visit the market to establish relationships with key strategic stakeholders, seek opportunities at the point of purchase, inspect event activations, work alongside distributor sales and marketing teams to demonstrate the importance Bacardi attaches to excellence at the point of purchased and check competitor activity.
- Inspire and drive the spirit of ‘The First Mover Advantage’ at the point of purchase with the Distributor and Bacardi teams, in order to achieve a competitive advantage vis a vis competition.
- You will lead the market’s capability to win customer support in On- and Off-Premises channels for Category and channel plans whilst improving value share and net revenue per case
- You will deliver the market’s Integrated Activity Planning (IAP) process thereby ensuring that your Commercial team receive high quality customer programs, materials & assets to deliver value to our company.
- You will collaborate with the Global Innovation team to drive the effective commercialization of Local innovation.,
- You will provide feedback around the Commercial Planning Processes and Pictures of Success to your Area Manager.
- You will be responsible for the management of A&P Year to Date tracker, Third Party supplier invoice management, New Vendor creation
- You will also manage the Marketing Budget form approvals, filing and cross checking against monthly summary
Skills and Experience
The Skills & Experience needed to create your legacy
- Bachelor’s degree in a Sales or Marketing specialisation.
- Additional professional qualifications such as CIM will be an added advantage
- Minimum 3 to 5 years sales/marketing experience in FMCG or Alcohol and Beverage industry
- Proficiency in MS Office
- Excellent written and spoken communication in English
Personal Qualities
- Self-motivated and have an entrepreneurial approach
- Hardworking with attention to details; Organised and confident
- Positive, passionate, patient with fantastic networking skills
- Comfortable working with numerical analysis and you will be able to draw marketing strategies from them
- Team player, Transparent in your dealings and trustworthy.
Our culture
We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars – Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do. But what does this mean?
- Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.
- Family; We treat each other, and our communities, like Family. Always.
- Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.
When you join Bacardi, you become part of our family and gain more than just a job.
Disclaimer: Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business: by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth. The duties and responsibilities described in the role profile might not be a comprehensive list.
