TikTok Hiring for Product Marketing Manager – Branding Ad Solutions (METAP+EE) Job at Dubai Full Time

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.

The Product Strategy and Operations (PSO) team’s goal is to drive product innovation by partnering closely with the sales team and define the global product go-to-market strategy for our ever-evolving ads product. Our team is constantly reinventing how we do things to meet the demands of our internal stakeholders and external clients.

TikTok seeks an experienced product marketing professional with a background in brand & video product marketing to drive go-to-market for TikTok monetization products and play a pivotal role in influencing the development of product roadmaps. As part of the Native & Brand Solutions team in the Product Strategy & Operations organisation, the role involves close collaboration with both sales and product teams in a fast paced, constantly evolving environment. Abilities to self-motivate, prioritise and influence partners are key skills. Ideal candidates should have deep experience working with digital advertising products and also be familiar with the media agency ecosystem. Strong written and oral communication skills, the ability to influence others and be a resourceful problem solver are keys to succeeding in this role.

As part of this role, we will need you to:

• Partner with Sales, Business Marketing, and Product Marketing Managers to set long-term objectives and develop go-to-market strategies for key branding advertisers (Enterprise clients, agencies, as well as mid-market clients).
• Build the communication bridge between in-market and global teams, lead project management and cross-functional collaboration for product planning and launch.
• Work closely with cross-functional partners (product development, business marketing, operations) to launch and grow new ways for Branding-focused advertisers to run advertising campaigns via TikTok Advertising Manager.
• Develop best practices through the lens of clients to drive business outcomes for our clients
• Partner closely with measurement teams with short-term and long-term initiatives to continuously prove Tiktok’s value in driving business goals
• Partner closely with sales teams and utilise data proficiently to deeply understand pain points, formulate business requirements and prioritise solutions to influence the direction of product development.
• Create training and enablement programs to educate and support both internal teams and educate external customers.
• Collaborate with Product Management, HQ counterparts, and Sales teams to build customer-centric solutions for our advertisers in the region.
• Bachelor’s degree or above; MBA preferred.
• Understanding key branding measurement KPIs & third party measurement eco-system (Offline conversion tracking, Media-Mix Modelling)
• Ability to set priorities, multi-task and work independently
• Track record of influencing cross-functional teams
• Excellent communication and interpersonal skills
• Clear communicator, capable of explaining complex concepts simply.
• A commercial mindset with a history of delivering against stretching performance goals & proving brand value.
• No previous Product Marketing experience is required

Ideally, you will have:

• Experience in ads monetization business for branding solutions
• Experience in influencer marketing advertising
• Proficiency in Arabic or Russian is preferred but not required
• Ability and desire to solve complex problems with data and quantitative analytical experience

Your development is as important to us as it is to you. You’ll be rewarded for hard work here, with support to get better at what you do. We work in a fast-paced project environment where change is constant. If you’re up for the challenge, you’ll have opportunities to try new things and broaden your skills quickly through exposure to the executive team and new experiences.

We are looking for creative, bold people who embrace ownership and are driven to make a positive impact on the world. If you’re excited to collaborate with diverse global teams and lead fast-paced initiatives that make a difference from day one, work with us and challenge yourself to move the world!

Apply now to start your journey to Inspire creativity, enrich life.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn’t be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.

As a truly diverse company, TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo