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Trade Marketing and Customer Experience Manager (Temporary)
Reference Code: 90008
Trade Marketing and Customer Experience Manager (Temporary)
Dubai, DU, AE
Fixed Term
Our strength lies not in our similarities but in revealing the exceptional diversity of our cultures and colleagues. We leverage the advantage of being a global company with an international workforce. We employ the best experts who we trust to make informed decisions, who dare to implement their ideas and who take ownership of their actions. No matter where you are from, what you believe in, what age you are, who you love, or if you are disabled: In the end, together we always make it happen!
JOB TITLE Trade Marketing and Customer Experience Manager (Temporary)
REPORTING TO Head of Marketing & Communications
LOCATION Dubai, UAE
MAIN PURPOSE
The Trade Marketing and CX Manager is responsible for defining and managing the Trade Marketing Strategy in line with the regional objectives, HQ guidelines and the defined budget all to maximise the brands exposure/visibility and build the brands image:
- Strategy: Development and implementation of regional Trade Marketing strategy, and annual calendar
- Trade Marketing: Manage Boutique and Shop-in-shop placement, buildings and their maintenance; develop animation activities for the Boutiques (Opening events, boutiques/SIS activations, boutiques/SIS animations). Maintain brand guidelines and image across all POS.
- Visual Merchandising: Supervise VM implementation in all SIS and BTQ
- Local Activation: Develop local, relevant and integrated activation plans for each market and execute throughout the year hand in hand with HQ and local communications team
- Presentations: Prepare presentations on a regular basis for specific projects, IWC executive management or the Business Plans
- Budget: Control and optimize Capex Budget, A&P
- Supplier/Partner Management: Manage and build strong relationships with agencies and partners, update contracts and follow up payments and execution of works
KEY RESPONSIBILITIES
- Strategy and Management
- Region: Define and implement regional Trade/Retail/Consumer Marketing/VM projects
- Countries: Define and implement country specific marketing & VM plans (GCC, India, Africa & Turkey)
- Communication with HQ: Manage communication with HQ with regards to daily business but specifically implement new BTQ and SIS, exhibitions, delivery of order forms and communication with architects
- Team: Manage 1 Visual merchandiser and develop direct reports
- Budget: Manage and control budgets (CAPEX & Trade/VM budgets)
- Trade Marketing
- Manage and oversee implementation/fit out of Boutiques across the region
- Manage and oversee implementation/fit out of SIS
- Internal & External Boutiques: manage, monitor works by contractors and architects
- Internal Boutiques: Manage and oversee maintenance of internal Boutiques and replenishment of collaterals
- Exhibitions and pop ups: Manage and ensure the delivery of local trade exhibitions and pop ups: production, follow up and implementations, as per the brand’s standards and guidelines
- CX: Set up and implement boutique activations with Retail Department to improve sales results (in-store activations, events and product launches boutique activations)
- Manage the VM display and trade execution of local events
- BTQ and POS maintenance: implement yearly contracts with all the relevant suppliers to maintain internal boutiques perfection. Refurbishment and upgrading internal and external network. Regular visit and update from POS to maintain perfect brand visibility
- Visual Merchandising
- Manage and oversee implementation/animation of POS/Boutiques according to regional wave plan is well implemented
- Make sure HQ guidelines are respected
- Manage and monitor VM implementation by team including orders of VM items and PLV stock management for new Boutiques, Point of Sales
- Define, implement, and monitor the corporate VM guidelines and yearly strategy
- Logistic and warehouse : manage stock and storage
- Control VM Budget and follow up
- Reporting and training
- Manage and implement reporting for Trade Marketing (new openings), VM (quarterly reports & HQ needs)
- Manage and implement a detailed training calendar for specifically VM across the region and on a regular basis
- Ensure implementation and training across the distribution network (order forms)
- Reporting on data and industry trends relating to trade categories.
- Budgets
- Manage and control A&P, CAPEX budgets according to the guidelines
DIMENSIONS
- GEOGRAPHY
- Middle East
- GCC
- Turkey
- India
- Africa
- HEADCOUNTS
- 1 direct report – Visual Merchandiser
