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About the Role
Responsibilities
The Global Nielsen Media Client Service & Sales team provides modern and effective services that meet client needs quicker, while giving Nielsen more control over how we service our clients. We will create capacity to elevate the work we do with clients to focus on market impact and business growth. We are at the forefront of customer experience and become an agent of change as we embrace automation to navigate the complex needs of our industry and continue to be the industry leader
About the Role
When you see an ad on TV, a sponsored post in your social media newsfeed, a billboard from the highway, or price discount on the shelf, do you ever wonder how the advertiser decided to place those ads, and whether they actually work to drive purchases? If you work at Nielsen, you can help advertisers understand the answers to these very important questions and inform their strategies going forward.
Globally the industry spends ~$600B on advertising and you can become part of the team on mission to measure & improve the efficiency of every single dollar of that spend translating into $60B+ in value. Be curious. Be collaborative. Be forward thinking. Join the Marketing Effectiveness team and partner with our clients in strategic decision making. Be a consultant, a problem solver and expert voice of Nielsen at our clients.
Responsibilities
As Marketing Effectiveness Manager you will be required to do the following;
Execution Excellence
- Develop and lead client teams through designing, executing and presenting analytic studies to meet clients’ research objectives on the fast-moving marketing landscape.
- Develop recommendations based on the insights derived from the analysis and develop decks to report results & provide advice, and present to client
- Provide subject matter expertise to both the client and internal teams
Client Focus
- Be responsible for establishing strong client relationships to drive client retention as well as business expansion
- Penetrate and establish enduring client relationships with senior decision makers at clients by demonstrating on-going value by driving client outcomes
Collaboration
- Collaborate with other Nielsen teams to provide holistic support to clients
- Mentor junior associates in best practices, client communication, and project execution. Lead and develop a team responsible for delivering against client commitments
Personal Effectiveness
- Demonstrates personal accountability and initiative (proactive; can do; goes beyond what is required)
- Demonstrates strong communication and interpersonal skills; deals effectively with others even in conflict situations
Requirement & Skills
- Minimum 5 years of media, analytics, or marketing research experience
- Previous experience with regression-based marketing mix modeling is preferred
- Enthusiasm for applying statistical analysis to address business issues
- Experience working with clients directly, making presentations and delivering outcomes
- Comfortable working with large data sets and enjoy being hands-on with data and analysis
- Well-organized and detail-oriented, capable of handling several projects at a time while meeting deadlines
- Ability to work & manage projects across different teams in the organization
- Strong and persuasive communication and presentation skills (verbal and written)
- Self-starter who can take general direction and produce specific results
- Analytical and structured with ability to think both strategically and tactically
- Native and fluent spoken and written Turkish and English is preferred
