Blacklane GmbH Hiring for UAE Brand Marketing Manager at Dubai Full Time

Join the evolution of luxury chauffeuring at Blacklane. We’re on a mission to reinvent chauffeuring by launching a service that is unrivalled and has never been seen before in Dubai.

Our business is a force for good; for our employees, travellers, local residents, chauffeurs and the environment. We work as a team to deliver the most professional and reliable service, through recruiting and training our own team of chauffeurs and providing them with a luxurious electric fleet of vehicles.

YOUR CHALLENGE:

We’re on the lookout for an exceptional Brand Marketing Manager for our AUE team to catalyze the growth of our brand in the region. As a company with a strong presence in 200 cities globally, Blacklane is poised to redefine chauffeuring with the recent launch of a novel, upscale service in Dubai. This transformative period in our trajectory provides a thrilling opportunity to join our rapidly evolving team.

The chosen candidate will spearhead the development, implementation, and execution of our marketing and communications strategy, with a particular focus on curating and managing strategic brand partnerships. We’re seeking a self-starter with a blend of strategic acumen, creative mindset, relationship management proficiency, and data analytics expertise. This role is ideally suited for someone comfortable building and analyzing reports and thriving in the dynamic pace of a startup environment.

We’re particularly interested in candidates with a track record of 4-5 years’ experience in a similar role, displaying strategic and creative thinking, robust organizational skills, and an ability to excel in a fast-paced environment. This position is not just a role but an opportunity to set new standards

YOUR ROLE:

• Collaborate in the execution of the overarching localized marketing strategy for the Middle East, a strategy designed to heighten brand visibility, attract new customers, and foster loyalty among existing Blacklane customers in the region.
• Execute localized affiliate acquisition plan for the Middle East aimed at enhancing brand recognition, attracting new, and retaining existing customers.
• Conceptualize, develop, and assess affiliate partnership content (including food & beverage, hotel, entertainment sectors and luxury brands) to amplify our outreach and customer conversion potential via partners’ customer touch points (CRM, PoS)
• Foster and manage brand partnerships and event activations, thereby bolstering our regional presence.
• Manage the Implementation of the PR strategy and work with the agency to create compelling content for PR requirements, responding to media requests promptly and professionally.
• Utilize data analysis and customer lifecycle insights to measure performance and address challenges and unveil new avenues for growth.
• Collaborate with our global marketing team to meet and exceed departmental and company KPIs.

ABOUT YOU:

• This role demands a broad spectrum of skills encompassing PR, event planning, branding, strategic thinking, content creation, and relationship management.
• The ideal candidate will exhibit a commitment to enhancing the lives of people, a relentless pursuit of excellence and customer service, and a robust alignment with our core values. Other prerequisites include:
• A minimum of 4-5 years of professional experience in a similar role, coupled with a proven track record of success.
• Outstanding communication, copywriting skills, and a knack for creativity and attention to detail.
• Proven expertise in managing multiple tasks, delivering results within tight deadlines, and handling marketing budgets effectively.
• A basic understanding of SQL, enabling data-driven decision-making and an ability to work closely with our data team. Experience in forecasting and reporting results.
• An exceptional team player with a penchant for open communication in a collaborative environment.
• Proficiency in English at a native level, while Arabic language skills are crucial.

MORE THAN A JOB

Blacklane is a scale-up started in 2011, founded by Jens Wohltorf and Frank Steuer who wanted to create the first global chauffeur service. We started by filling chauffeurs’ ’empty leg’ journeys and have grown with our partners to over €100 million in annual revenue (pre-pandemic). Backed by Daimler and other investors in Germany, Japan, Switzerland, and the UAE, we’re now a trusted brand within corporate travel.

We believe in ethical business practices and have a strong company culture. Responding to the pandemic, we’ve successfully managed the crises and retained our talented crew

• Continuous Learning: We believe that open and actionable feedback is the essential component of continuous development. Set your personal development plan and take an active role in our internal learning communities to progress your career.
• Flexible Working: Even the most ambitious Blacklaner needs some time to unwind. Find out what works for you and your team with flexible working hours and home office days (working from home is the new normal).
• Become Part of the Crew: Get to know your fellow Blacklaners through our regular team socials. Our success comes from a collaboration of more than 350 people from 70 nations and we are looking for more exceptional people to join us
• Employee Stock Options Plan: We want all Blacklaners to benefit from the company’s success, so every employee gets virtual stock options.
• Fair Remuneration: We’ve banded salary levels and matched them to the local costs of living, meaning you’re always paid fairly and you know that the rest of the crew is too.
• Sustainability: We care for both people and the planet, having launched the mobility’s industry-first global carbon offset scheme in 2017. Blacklane has pledged to deliver 15% of its journeys in electric vehicles by 2023.
• Equal Opportunity: We are committed to inclusion and diversity. A company is only as strong as its crew, so we developed a work environment that is inclusive, inspiring and open. All qualified applicants receive consideration for employment without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
• Blacklane Cares day: Every crew member receives 8 hours of paid leave per year to participate in volunteering initiatives of their choice or lead employee-driven community outreach projects. Utilize your time to lend hands to a cause that drives your passion.

Join Blacklane, and embark on a thrilling journey to reshape the future of luxury chauffeuring

Upgrade your career with Blacklane