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C
- reate free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, etc.);
B - log on an ongoing basis in support of your other projects and to attract site visitors through search, social, and our email subscribers;
G - row our subscriber base by providing them regular, helpful content that’s in-tune with their needs;
C - ollaborate with internal ‘thought leaders’, designers, product, sales, external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience;
C - onvince others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team, and others will rely on your work every single day;
B - uild and manage the company’s social media profiles and presence, including Facebook, Instagram, Twitter, LinkedIn, Google+, Pinterest, and potentially additional channels;
S - hare content appropriate for specific networks to both spread our brand and our content and links;
L - isten and engage in relevant social discussion about our company, competitors, and/or industry, both from existing customers and leads and from brand new audiences that don’t yet know us;
R - un social promotions and campaigns and track their success, ranging from Twitter chats, to Google+ Hangouts, to LinkedIn conversations, as well as the content and links posted through these and other channels;
W - ork alongside other marketers and content producers to help distribute content that educates and entertains our audience;
D - rive consistent, relevant traffic and leads from our social network presence;
E - xplore new ways to engage and new social networks to reach our target buyers;
R
