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The Role
Job Scope: The Marketing Executive will coordinate and develop marketing policies, programs, and campaigns. Manages all social media channels, campaigns, and team members to sustain an engaging audience experience and increase audience satisfaction. Researches and analyses social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy. Works with various company departments to promote the overall brand through social media channels. Main Tasks and Responsibilities • Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies. • Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products. • Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies. • Oversees all company social media accounts management • Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages • Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals • Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction • Audits and analyses social media presences, including digital advertising costs and returns • Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement • Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages • Monitors and develops reports on competitor activity within social media spaces • Collaborates, participates in and coordinates promotional activities or trade shows. • Negotiates contracts for services needed to execute a marketing strategy. • Performs other duties as assigned.
Job Scope: The Marketing Executive will coordinate and develop marketing policies, programs, and campaigns. Manages all social media channels, campaigns, and team members to sustain an engaging audience experience and increase audience satisfaction. Researches and analyses social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy. Works with various company departments to promote the overall brand through social media channels. Main Tasks and Responsibilities • Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies. • Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products. • Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies. • Oversees all company social media accounts management • Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages • Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals • Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction • Audits and analyses social media presences, including digital advertising costs and returns • Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement • Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages • Monitors and develops reports on competitor activity within social media spaces • Collaborates, participates in and coordinates promotional activities or trade shows. • Negotiates contracts for services needed to execute a marketing strategy. • Performs other duties as assigned.
Requirements
- Bachelor’s degree in Business, Marketing or related field required; Master’s degree preferred. • At least three years of experience in a related field. • Good understanding of market research techniques, data analysis and statistics methods. • Thorough knowledge of strategic planning principles and marketing best practices. • Proficient in MS Office and marketing software (e.g. CRM). • Familiarity with social media and web analytics (e.g. WebTrends). • Excellent communication and people skills. • Strong organizational and time-management abilities. • Creativity and commercial awareness.
About the company
Founded in 2002 as a systems integration company, Vision Valley has since diversified and expanded to become a leader in solutions and services for the Middle East and North Africa telecommunications, networking and information technology industries, Our areas of expertise lie in next-generation technologies such as mobile applications, unified communications, networking and wireless connectivity. Our services include site surveys, installation, commissioning, integration and maintenance for major mobile operators as well as consultancy services that support mobile technology solutions and we support and provide services from major vendors’ networking systems, enterprise applications, advanced broadband wireless and video conferencing technologies. Additionally we offer network analysis, network management, advanced systems integration, connectivity solutions, project management and specialist services to the entire region with strategically located teams of IT professionals in our headquarters in Dubai, UAE and branch offices in cities across the MENA region.
