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Company Profile:
At Unilever you are more than your job title, you are part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us.
We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Surf.
Be part of the most successful purpose-led business in the world. Have the opportunity to see the true impact that you’re having in the work you do – every small thing counts.
Main Purpose of the role
The CCM has responsibilities in a form matrix where he/she will be responsible for specific categories and countries at the same time. He/she is responsible for developing and implementing the activation plan that supports the objectives of our brands and the customer/country. Lead the development execution of brand/category solutions & activities for customers/countries based on fully integrated, shopper, customer, and brand insights systems (PLM & GMMD) activities those input main system (SAP)
Roles & Responsibilities
- Manage perfect execution of the activity plan by continuously keeping contact with the key account management team
and responsible for excellent in store shopper activation and communication, drive shopper insights into action and end
to end in store activation management
- Create annual Customer Marketing plan including trade event plan, channel/shopper job to be done, budget requirement
and shopper activation plan in line with Category and brand jobs to be done
- Support Key Account team with assortment recommendation in case of new product launches and current portfolio gaps.
planograms, cross merchandising units, secondary placements
- Support both Key Account with up-to-date market information on the customer/category mid and long-term key
trends/performance/ competitors/shopper behavior based on data from multiple terminals
- Supports the development of customer & shopper insights. Translate insights into business building opportunities within specific
customers/channels
- Supports the building of account/channel specific Customer marketing plans to deliver category/brand objectives
(CMP) in conjunction with Brand Marketing Plan (BMP) and Customer Business Plan (CBP)
- Work with Country managers and field merchandising team to ensure excellence in in-store activation on time in full deployment and
delivery of integrated Customer Business Plan and Customer Marketing Plan
- Support with internal business plan (IBP) to be in line with the joint business plan (JBP) for the year for key customers
- Manage 3P supplier for point-of-sale material production, landing, deployment
Key relationships
- Customer Marketing Manager – Modern Trade (Line manager)
- Brand team: Brand Managers and Assistant Brand Managers
- Category Operations Team: Category Operations Manager and Assistant Category Operations Manager
- Channel(sales) team: Key account executives/Key Account Managers//Country Managers/Country Directors
- Field execution team
- Finance team
- Procurement team
- Agencies: Activation and Production
Critical success factors of the job
- Key competencies
- Passion for Growth
- High accountability & responsibility
- Business and execution planning
- Network management
- Financial Management
- Key skills
- Fluent in English (Arabic is a plus)
- Excellent command in Microsoft office applications
- Strong operational skills
- Good analytical skills
- Relevant Experience
- Minimum 1-3 years relevant working experience (Sales, Customer Marketing, or Marketing).
- 1 to 3 years Customer Marketing experience is ideal.
- Combination of sales and marketing experience is ideal.
- Bachelor’s Degree in a relevant field
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
