Puffy Hiring for Analytics and Optimization Manager Job at Dubai Full Time

Puffy is one of America’s fastest-growing e-commerce retailers. Our award-winning mattresses are developed with obsessive attention to detail and are loved by thousands of sleepers worldwide.

Since entering the bed in a box market in 2016, we have experienced consistent and considerable year-on-year growth. Driven by a mission to make optimal sleep health a priority for all, we are now entering an exciting phase of global expansion to offer our signature comfort to Canada. Puffy’s product range now extends to the entire bedroom, including pillows, bedding, and bedroom furniture.

Puffy is looking for an Analytics and Optimization Manager to join our growing team in Dubai. Reporting to the Senior Marketing Manager your main goal is to improve the Puffy website’s sales conversion rates through end-to-end management of the conversion optimization process. This role will be pivotal in how we understand our customer conversion journey, build our test and learn roadmap and use web analytics to optimize digital marketing campaigns.

What you’ll be doing

• Create conversion optimization strategies using both qualitative (page evaluations, UX design principles, site reviews) and quantitative (traffic source analysis, web analytics tools) sources
• Conduct internal planning meetings and lead the development of A/B & multivariate testing road maps that will lift conversion rates
• Establish and maintain a clear backlog, and define the optimization roadmap that will increase conversion, customer engagement, and other KPIs.
• Identify optimization opportunities, analyze and interpret site usage data and trends through rich and in-depth data analysis, consumer research (quantitative and qualitative), and usability studies.
• Create high-quality, comprehensive deliverables such as project strategy decks, creative briefs, and weekly/monthly reports
• Troubleshoot and spot existing issues with optimization test set-ups and present results internally or externally through the production of high-quality documentation
• Train team members on Conversion Optimization

Ideally you’ll have

• 5+ years’ experience working specifically in CRO and Analytics
• Advanced understanding of Web analytics such as Google Analytics, Adobe Omniture
• Deep understanding of conversion/persuasion best practices
• Good understanding of UX/UI design principles
• Copywriting skills, particularly the ability to write compelling value propositions
• Internalized knowledge of online marketing concepts & the role that usability and user experience plays in achieving online business goals
• Hands-on experience with any conversion optimization testing tools such as LiveBall, Optimizely, SiteSpect, Test & Target, Optimizely, Unbounce
• Ability to manage multiple projects with rapidly changing variables and eager to take end-to-end ownership with little supervision
• Excellent attention to detail and strong organizational skills
• Exceptional oral and written communication skills
• Proactive and self-motivated to seek answers, generate ideas, and develop new skills

Puffy Perks & Benefits

• Highly attractive package.
• Monthly performance-based bonus scheme.
• Premium Health Insurance with Dental and Vision Coverage.
• People. Work with talented, committed, and supportive teammates.
• Great opportunities to grow. Every employee is a stakeholder in our success.
• Complete VISA support if relocating.
• Work and live in Dubai, one of the world’s greatest cities.

For more information about Puffy, visit https://puffy.com.