Informa PLC is a leading international events, intelligence and scholarly research group.
Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.
The tech team of Informa Markets brings together buyers and sellers, educates the market and keeps practitioners informed across a variety of verticals within the tech industry. With an early transition to online products, digital marketing has been a core part of the marketing team from the beginning.
As the portfolio diversifies further in 2022, the business requires a digital marketing manager to amplify results and build on previous successes. This role requires a well-rounded digital marketer with expertise in outbound and inbound digital marketing campaigns. This candidate is data-led, always looking for opportunities to improve the digital strategy and raise the bar.
A strong stakeholder manager, the digital marketing manager must work closely with brand-aligned marketers to consistently improve results for web traffic engagement, leads and conversion. To contribute to the overall success of the tech marketing team through effective digital marketing strategies and successful implementation. The candidate should have experience of marketing automation technologies and be accustomed to delivering in a fast-paced, dynamic environment.
KEY RESPONSIBILITIES
LEADERSHIP
ANALYSIS & INSIGHT
PLANNING & CAMPAIGN MANAGEMENT
MARKETING EXECUTION
To design and deliver successful marketing campaigns for exhibitions, conferences, awards, and digital products in line with agreed KPI’s
Key Performance Indicators
Main Duties & Responsibilities
TEAM MANAGEMENT
ANALYSIS & INSIGHT
PLANNING & CAMPAIGN MANAGEMENT
MARKETING EXECUTION
Minimum Education Level
Background Knowledge, Skills & Experience
Desirable
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