Nathan & Nathan HR Hiring for Senior Marketing Executive Job at Dubai Full Time

Our client organizes B2B events & exhibitions and creates platforms for brands and industries. They are looking for a Senior Marketing Executive for a 6 months contract starting immediately.

Job Purpose

To autonomously design and deliver successful marketing campaigns for exhibitions, conferences, awards, and digital products in line with agreed KPI’s

Key Performance Indicators:

• Design and delivery of marketing campaigns in line with business objectives set by Marketing/Event Director
• Adherence to timelines and budgets
• Marketing KPI report

Main Duties & Responsibilities:

PLANNING & CAMPAIGN MANAGEMENT

• Work with show teams to plan product (largely exhibitions) marketing campaigns to meet strategic objectives (focusing on 1 or 2 smaller events/products)
• Build operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)
• Identify target media, associations, industry partners and social media influencers and determine how they fit within the integrated campaign
• Develop marketing budgets in line with plans and maintain budget trackers
• Appoint and manage external suppliers
• Work with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to hit agreed KPI’s
• Optimise spend across marketing channels
• Identify paid media requirements and negotiate media buy (either directly or through an agency)
• Recommend website strategy to maximise relevant traffic and conversion

ANALYSIS & INSIGHT

• Monitor campaign performance, produce relevant and timely reports and recommend changes to campaign execution based on data insights
• Share relevant insights with sales and event team to drive revenues or pursue new opportunities
• Analyse and report trends over time and use these insights to build more effective campaigns
• Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc)
• Work with internal teams to ensure data governance and data management policies are adhered to
• Provide pre-agreed reports during and post campaign to monitor channel effectiveness and ROI
• Use recommended campaign analytics dashboards daily to monitor performance
• Build a culture of testing and metrics-driven decision making in the team
• Share case studies with marketers within the team, division and Global Exhibitions

MARKETING EXECUTION

• Identify target universe and key segments within target universe
• Develop personas, value propositions and messaging for each of the key segments
• Copy writing – according to strengths within the team – in line with the content calendar and messaging
• Send timely, relevant communications through full mix of channels and optimise the effectiveness of these channels
• Monitor and adjust digital marketing activity based on performance metrics
• Develop and deliver Content Calendar through relevant channels (email marketing, social media, digital marketing, direct mail etc)
• Manage PR agency (internal or external) with input from event manager/event director
• Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget
• Maintain active social media channels in line with market expectations, monitor engagement and maximise conversion
• Coordinate the design and production of all marketing collateral to be determined within the marketing plan
• Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards

TEAM MANAGEMENT

• Line manage or work with one or more marketing executives to execute campaigns according to the agreed plan
• Provide guidance, feedback and inspiration to line reports/assisting team
• Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy
• Work with line reports (in the event of line management responsibility) to develop skills and competencies and ensure they have a clear development roadmap
• Ensure adoption and optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient (in the event of line management responsibility)
• Reflect the high-performance culture of the marketing team
• Used LinkedIn Learning and management training courses to prepare for individual line management and managing a team

Qualities needed for the role

• Educated to degree level or equivalent
• Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing
• Database development and growth including segmentation / advanced targeting
• Building relationships with partners and stakeholders
• Analytical and questioning mindset
• Significant exposure to design and print suppliers / agencies
• Strong copywriting skills
• Deadline and target driven
• Experience of working in a pressurised environment
• Excellent verbal and written communication skills
• Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, Excel

Job Types: Full-time, Contract
Contract length: 6 months

Salary: AED10,000.00 – AED14,000.00 per month

Application Question(s):

• Are you available immediately for a 6-month contract?
• How proficient are you in English?

Experience:

• UAE work: 1 year (Required)