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The Brand Manager is responsible for the development, preparation, and implementation of promotional plans for assigned brand. He/ She oversees the development of the assigned brand plans, adaptations of global plans, and align with cross functional team to ensure flawless execution.
Oversees the development and execution of local brand group strategy.
- Provides input in the analysis of competitive category development across all media and trade channels.
- Provides input in the conceptualization, planning and implementation of direct-to-consumer promotions for both above and below the line activities for the selected brand group
- Ensure alignment with global marketing plans, strategies, and KPIs
- Alignment of marketing, communication, and media objectives for the selected brand group
- Alignment of the trade marketing activities in line with brand group and division objectives
- Drive execution of marketing plans to healthcare professionals
- Secure all the necessary approvals internally and externally.
Management of brand group life cycle.
- Provides input on the analysis and recommendation of the evolution of the marketing mix related to media, communication, price, and trade channel in relation to category and brand development.
- Evaluation and optimization of the brand portfolio.
- Provides input in the development of the annual brand plans for the selected brand group and secures approval for the implementation.
- Identify winning local e-commerce and digital strategies and drive implementation in the region.
- Drive direct to consumer campaigns, promotions , in-store activities to drive category and sales targets.
- Develop promotional campaigns to healthcare professionals, branding elements in conferences meetings, and events.
- Plan innovative product launches and align with commercial and cross functional teams regularly
- Prepare presentations, reports, market share and sales analysis and monitor brand performance regularly
- Presents brand marketing plan overview to the field force for implementation including supervision and development of appropriate training materials/modules related to assigned brand group
- Deliver results with 100% fulfillment of compliance requirements
- Monitor and secure alignment with direct manager, marketing lead and commercial managers in the execution of the defined marketing plan and activities
- Ensure the regular evaluation on the effectiveness of brand plans and project implementation as well as proposing the appropriate corrective measures when necessary
Co-Ordination
- Alignment with global marketing on the local execution of brand strategies
- Oversees the management and coordination with external agency partners and suppliers in the development of promotional/advertising campaigns
- Regular collaboration and alignment with the commercial /cross functional team
- Ensuring the availability and timely allocation of promotional materials according to the defined promotional plan for assigned brands
- Liaises with support functions i.e. Drug Regulatory Affairs and Supply Chain for the requirements of the brand group in relation to regulatory issues, stock management and inventory forecasts.
- Acts as a platform for exchange of best practices, helps transfer of ideas across the market & global operations.
Administrative Tasks
- Oversees the monitoring and control promotional costs according to defined budget for assigned brand/product group.
- Ensure complete internal & external approvals , documentations and SOP alignment.
