Marketing Executive

KEY RESPONSIBILITIES

• Develop under the Senior Marketing Management a new regional strategy in close collaboration with the retail and wholesale business teams on same level to support sales targets for the region
• Always ensure brand’s visibility through strong and consistent efforts with our PR and Media partners.
• Create a new network for the regional team of Marketing to spread the new brand image of our HQ with local, regional events and activations roll out.
• Implementation of media plans (internal and external) across the region aligned to the brand media strategy with focus on increasing brand awareness.

Media Management

• Accompany each territory in the key implementation of media planning within the brand guidelines of our maison.
• Monthly and Bi-Weekly Communication and reports with key stakeholders on new media solutions with 40% Offline support and 60% Online Push supporting the marketing manager within the regional set KPIS inclusive of COOP Media.
• Management of the creatives required for the successful implementation of the media plans for the full region in accordance with both international brand and Richemont media guidelines
• Implementation of the media reporting required for the regional media plans
• Distribution of all social media assets required for both owned social media and partner social media platforms
• Support the definition & tracking of all media & brand relations plans and budgets for full region
• Liaise with agencies associated to the media and brand relations for the region and lead the validation process with HQ under the direct manager’s vision.

Brand Relations:

• Work closely with PR agency for the development and implementation of all regional and local brand collaborations and opportunities.
• Ensure the PR agency follows the lead of Senior Regional Management on creating the best results with all MEIA brand ambassadors, across clear set up inclusive of a reviewed KPIS and contract.
• Support the development a network of friends of the brand/local VIPs/influencers with the aim of increasing brand awareness and relevance.
• Ensure brand relations outcomes and results are aligned to regionally set qualitative and quantitative targets.

Events planning:

• Accompany and develop marketing plans with all accounts (Internal & External) across our MEIA region.
• Follow the lead of your marketing manager: Execute, organize and report events/activation across the Retail and WHS network, such as trade fairs, launch activities, boutique activations across the region.
• Build a network, liaise with all key stakeholders associated to events and activation, ensuring they are fully aligned with HQ marketing and aligned to international standards
• Manage all logistics associated to the various elements required for the implement of events and activation across the region with the help of our marketing intern and any external support needed at the time.

Budget & Reporting:

• Support the maintenance of the PPR budget as set within the annual A&P budget, follow up for each a clear budget model for each activation/events to ensure consistency with clear communication across the board.
• Maintain rolling 12 month marketing plan for the full region, including all internal and external activities.
• Provide regular updates and communication on marketing & communication plans with all key stakeholders throughout the region to ensure consistency across the market.
• Control your budget and follow up on the final cost summary for each project undertaken.

JOB PROFILE

Education:

University degree, bachelor’s degree in Business Administration and/or Creative background.

Required experience:

• 3-5 years’ experience in media or brand relations position
• 2 years’ digital & social media experience
• Retail or Luxury brand experience ideal
• Management experience of both direct staff and external agencies

Technical skills / abilities:

• Strong project management and analytical skills
• Ability to travel within region (including KSA)
• Very good knowledge of MS Office (Word, Excel & PowerPoint)