1. To design the annual sales and marketing plan, based on the previous research, investigation and analysis of the market trends (national and international). To review the development of the plan and take appropriate actions in order to achieve the sales goals and improve the sales results.
2. Establish the individual goals for the sales and marketing managers in order for them to achieve the general goals of the department.
3. To design the annual budget including the product and service goals and revenue objectives.
4. Prepare the occupancy forecast in order to establish a correct price policy, adapted to the different potential customers (groups, key accounts, tour operators…), and with the approval of the General Manager.
5. Provides marketing and sales information, statistics and reports for the General Manager and Head Office.
6. To successfully attend to the key accounts and maintain permanent contact with them, detecting the potential customers and accounts within the market segmentation and customers’ geographic origin.
7. To assure that the sales managers correctly organize and successfully execute the visits to the clients and review those visit reports and to make suggestions for any necessary improvements in order to achieve the goals.
8. Assure, coordinate and follow up the presence of the hotel at the trade fairs, expositions, conventions events, and promotional tours according to the programme established in the Marketing Plan.
9. Review and ensure that negotiations, contracts with the different companies and credits for clients are made according to the policies and established procedures that protect the interests of the hotel.
Melia Hotels International guarantees equal treatment and opportunities between men and women in their selection processes
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