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Reporting to: Business Development General Manager
Majid Al Futtaim Retail invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities – all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.
Reporting to: Business Development General Manager
Function: Business Development
Location: CORP HO
Role Purpose:
The Analyst – Business Development is responsible for collecting valuable, updated, and accurate market data from the field and different sources. The role holder is also responsible for supporting the countries either remotely or on the ground and managing the in-store customer surveys post opening, by training the staff to interview customers and monitoring the smooth operation during the surveys.
His/her role will be essential in the development strategy of all formats in the defined country. If required, the Analyst – Business Development will prepare specific parameters to support the preparation of the sales estimate studies and Post Opening Customer Surveys.
Role Details – Key Responsibilities and Accountabilities:
Customer Surveys for a Selection of Operational Stores
- Train either remotely or on the ground the staff to interview customers after checkout and prepare the appropriate tools such as Questionnaires, Maps and Digital kit
- Supervise the fieldwork for the whole duration of the interviews (7days) in coordination with the local marketing and operation teams
- Accountable for delivering consistency in the daily defined number of interviews:
- 800 interviews for a Hypermarket,
- 400 interviews for a Supermarket,
- 200-300 interviews for a Convenience store
- Assist and prepare the qualitative elements to assess each post opening customer surveys and propose a first approach on the insight report endorsed by the Senior Analyst
Sales Studies for New Projects
- The Analyst can be requested to collect valuable, updated, and accurate market data from the field in the required cities
- Assist and prepare the qualitative elements to assess each location and propose a score card evaluation
- Propose a first approach on the sales estimation for all projects by calculating for each zone the number of households, penetration rate, visit frequency and average basket that will be endorsed by the Senior Analyst
Reporting / Project Supervision
- Support the coordination between the countries and the CORP HO teams, set up deliverable schedule.
- Monthly follow up on the status of the deliverables
Audit and Reporting
- Contribute to the preparation of business presentations and reports related to Business Development for various stakeholders, on periodic and ad hoc basis as and when required
- Perform regular audit of various processes and databases for the Business Development function in order to identify gaps and risks, and propose corrective actions
Policies and Procedures
- Support on development and review of Business Development policies and procedures and ensure it is implemented and reported on as a part of the policies and procedures for the Business Development function
- Support on development and implementation of relevant policies and procedures
Human Capital Responsibilities
- Proactively identify and seek professional development opportunities to improve leadership and technical skills pertaining to the direct line of work
- Apply and follow MAF Retail’s Human Capital corporate policies and relevant procedures and instructions
- Provide training and feedback to direct reportees when required
Definition of Success
- Accelerate expansion in priority countries
- Timeliness and accuracy of reports
- Successful localization of expertise with adequate gatekeepers
- Digitization of the sales estimate tool
Functional/Technical Competencies
- Good knowledge of the Retail industry
- Preferably retail stores background/experience
- Field person capable to explore new sites
- Driving license
Personal Characteristics and Required Background:
Minimum Qualifications/education
- Bachelor’s Degree in Marketing Strategy/Market Research/Statistics
Minimum experience
- 2+ years of experience in a similar role
Skills
- Strong business communication and presentation skills
- Strong analytical skills
- Aptitude in decision-making and working with numbers
- Experience in collecting and analyzing data
- Soft skills: integrity, thoroughness, proactive, curious, dynamic, pragmatic
