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Company Description
Born in Chicago and with offices across the globe, Leo Burnett was built on a simple belief. That the most creative, most effective and most powerful work has people at its core—their needs, wants, dreams and hopes. It’s a belief that can be seen in action in everything we make.
Today, we call this belief HumanKind. And it’s helped countless brands become more valuable to the people they serve, all around the world.
Today, we call this belief HumanKind. And it’s helped countless brands become more valuable to the people they serve, all around the world.
Job Description
You have overall responsibility for a Power of One Client (QSR). You will be required to lead on all PR requirements for the clients under your purview. You are a trusted advisor and consultant for your client.
The PR lead at Studio M will need to have a strong command of Design (strategy & toolkits), Delivery (developing and executing pure-play PR activities), client consultancy and issues and crisis management.
With our set up we need an energetic, talented Communications storyteller who can lead the charge from the front (a captain not a co-pilot). Someone with strong opinions founded in data sources, strategy and a strong PR track-record of experience who is willing to stand their ground!
A talent with the ability to harness data, demonstrate a mature understanding of the business as well as the consumer mindset, and the outside world. As a fully integrated unit, this person will be working hand in hand & literally sitting side by side with all communication functions from media to creative and project management to data – we are anti-silo. Harnessing these other practice experts will be key to drive an integrated approach that is fueled by data.
This talent should always have a strong POV, be proactive, be comfortable debating or crafting strategy and execution with the most senior client and also capable of operating independently.
Role Specifics
The PR Lead at Studio M will be in charge of developing GCC regional PR campaigns and activations, supporting the marketing calendar and the client’s global Corporate Relations agenda, by focusing on six key priority markets: UAE, KSA, Bahrain, Kuwait, Oman and Qatar.
A highly collaborative role, the candidate needs to contribute to the client’s – marketing and communications strategic planning process. She/He will also need to support local markets by designing integrated communications toolkits for implementation by local Agency partners, ensuring alignment between global key messages and local market challenges.
Building strong relationships with the individual markets and cultivating trust among those stakeholders will be key to the success of this role. By leveraging their PR knowledge and expertise, the candidate is also expected to provide market consultancy whenever needed.
The candidate needs to have strong presentation skills and is comfortable delivering presentations to large audiences.
Key Responsibilities
§ Acting as an advisor to Regional and local communications representatives.
§ Designing a GCC-specific PR calendar in alignment to client key priorities.
§ Working with local market representatives to understand challenges and build effective initiatives aimed at enhancing brand trust.
§ Regularly consult and connect with local markets to work collaboratively on PR campaigns, follow up on implementations or share PR trends, industry insights or best practices.
§ Seeking out new creative and innovative ways and opportunities for elevating the brand by introducing fresh perspective to the team.
§ Supporting collective leadership, knowledge sharing and relationship building across the clients counterparts and Market owner operators (DLs).
§ To build meaningful relationships with all relevant stakeholders and in particular, motivate the relevant teams locally to implement toolkits effectively and efficiently.
§ To work creatively with a range of different stakeholders to reach the overall marketing communications solutions proposed.
Communications Planning
§ Serve as the brand reputation guardian on behalf of the client, leading the PR agenda internally.
§ Serve as an advisor.
§ Take part in the ideation of new initiatives that serve the Corporate Relations agenda.
§ Design the PR annual scope and sub-market toolkits to support the business objectives, enhance credibility, build advocacy, and increase engagement among key audience groups.
§ Contribute to calendar campaign strategies, drawing on social listening and industry insights.
§ Work with internal stakeholders to ensure that implementation of toolkits is properly integrated with existing marketing/advertising initiatives.
§ Be data & performance oriented advising on local market content and channel strategy by using daily & monthly reports issued by Carma and other data sources (e.g., Crowd Analyzer) and trends.
Communications Operations
§ Oversee, where relevant, the delivery of all of corporate communications / relations materials including PR activity, key print and digital communications and activities
§ Work with local communications representatives to design communications frameworks that establish areas of responsibility for communications on projects delivered by local agency partners, agree reporting and evaluation measures, monitor activity.
§ Supervise one support person & quality control output (e.g., content, reports)
§ Conceptualize, manage and execute events and activations (leveraging third parties when required)
§ Identify, establish guardrails/criteria, and coordinate the management of influencers for regional activations and report on performance
Management
§ Accountabilities to the role: Work with key staff to support in research / data-mining and reporting capacities.
§ Accountabilities to senior leadership: Report into the Regional Business Lead, Leo Burnett MEA.
§ Managing and/or coordinating with PR connected 3rd parties (e.g. Carma) & research partners across contracts as well as project execution
Additional Information
All your information will be kept confidential according to EEO guidelines.
