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What Are We Looking For ?
Benefits
So, what does it really mean to work at Kitopi?
Kitopi is the world’s leading tech-powered multi-brand restaurant. With a mission to satisfy the world’s appetite, Kitopi operates a portfolio of both invested and franchised F&B brands, serving as enablers in the food market by helping brands to grow and scale, both in the delivery and dine-in space.
Launched in Dubai, UAE in January 2018, Kitopi has grown to become one of the greatest success stories in the cloud kitchen and food tech space. In July 2021, Kitopi announced its $415 million Series C funding round, led by the world’s largest technology-focused investment fund, Softbank Group Corp’s Vision Fund 2. This investment catapulted Kitopi to the prestigious Unicorn status, making it the fastest Unicorn to have emerged from the MENA region.
As a leading food-tech business, Kitopi’s growth has been largely fueled by its innovative and scalable software solutions. Kitopi’s kitchens are powered by its proprietary Smart Kitchen Operating System (SKOS) – an in-house suite of applications that optimizes cloud kitchen operations in real-time. As part of its growth roadmap, technological innovation, data science, artificial intelligence, and robotics will take center stage as Kitopi continues to reinvent the food industry as we know it today.
With over 4,000 employees, Kitopi currently operates 200+ locations across the UAE, KSA, Kuwait, Bahrain, and Qatar, and runs its engineering hub in Krakow, Poland, its robotics hub in Denmark, and its global customer experience center in Dubai, UAE.
What You’ll Do
- Lead Brand, Marketing, Content & PR strategy
- Manage marketing strategy and execution in support of flavor storytelling, product launches, and campaign executions/activations. Lead go-to-market strategy for LTOs to drive buzz, trial, and sales.
- Liaise with the regional teams and consumer department team members to ensure consistency of message, voice, tonality, and alignment with other PR, Branding, and Marketing strategies
- Build, test, and implement initiatives and experiences that connect the Kitopi consumer across channels and create the best possible brand experience to drive loyalty and retention throughout the Kitopi ecosystem. Lead high-touch, magic-driving experiences for customers across channels, online and offline; surprise & delight initiatives. Own measurement and reporting for initiatives in collaboration with channel & marketing leads.
- Own and maintain brand & marketing calendar, ensuring cross-channel alignment between business channels. Collaborate with marketing, creative, and channel leaders to ensure cohesion and flawless execution of consumer-facing communications during campaign and evergreen periods.
- Partner with the Creative team to brief campaigns, projects, and marketing initiatives and ensure cohesive and flawless execution of campaigns across business channels and the brand.
- Always be on the lookout of competition and trends and ensure you are always leveraging momentum.
- Develop a yearly marketing strategy once a year for both online, offline, and within aggregators.
- Develop yearly branding uplift and strategy once a year in collaboration with the Creative Designer squad.
- Continuously evaluate and improve the end-to-end guest experience, including leading campaign postmortems and reporting
- Partner with the social team and external agencies to create breakthrough, culture-driving marketing programs and content plans
- Drive brand awareness to customers, suppliers, and potential collaborators.
- Constantly implementing quality checks via tastings and kitchen audits with the Chef squad on your brands and adjusting accordingly
Brand Growth
- Study brand coverage and industry trends and increase brand value and cuisine segment growth in the market.
- Create a launch plan for all new brands in your portfolio once a year.
- Be an integral team member in providing all items needed for the brand playbook needed for brand expansion.
- Be able to build and manage the brand P&L within Kitopi
- Create a brand rollout plan once a year for all markets.
- Develop thorough plans to increase brand awareness, sales, customer acquisition, retention on Aggregators with the Customer Success team.
- Manage projects and serve as brand ambassador between kitchen managers, supply chain, chefs, customer service team, tech & product to ensure there’s a smooth flow between our kitchens and delivery aggregators.
- Liaise with the Performance Marketing team to utilize key metrics to drive growth, conversions, and profitability for your brand and cuisine category.
- Work cross-functionally with internal team members to provide valuable information for product launches, marketing campaigns, and setting product/brand success metrics
- Build strong partnerships with cross-functional finance, operations, supply chain, and technology teams to translate strategic ideas into action – including menu innovations, marketing campaigns and promotions
- Facilitate winning decisions with data, facts, and thoughtful analysis, biased to Consumer benefits but understanding of the Financial and Operations perspective
- Oversee digital ratings, reviews, and customer feedback and synthesize learnings on a daily basis to share with key stakeholders.
Brand Optimization
- Be the single point of contact for all things relating to the success of your brand and building strong relationships in a fun and respectful environment.
- Regularly connect with other brand managers to learn, be inspired, and collaborate on other brands via marketing, standardization or optimization.
- Research, brainstorm and develop a product development calendar for your brands with the Chef squad.
What Are We Looking For ?
- Bachelor’s Degree, Marketing or Business
- 4+ years professional experience in brand marketing at a consumer brand; preferably at an F&B Hospitality business with multiple retail channels
- Hands-on experience in strategizing and executing omnichannel marketing programs and campaigns, including the development of and measurement against performance metrics.
- Understanding of paid media landscape across digital, TV, OOH, print, audio, and experience executing 360 advertising campaigns across both organic and paid media channels.
- Guest experience and retail design experience in hospitality or relevant customer-focused industry; digital marketing and loyalty program experience a plus
- Result-oriented: you set goals and knock them out of the park.
- Proactivity and curiosity: you ask questions and challenge the norm. You ask, how can this be better? More unique?
- Excellent project and process management skills and exceptional organizational skills – you’re all about the checklist, the color-coding, the follow-up process, and more.
- Collaboration and cross-functional teamwork: you love working with others and are great at building relationships inside and outside of your department.
- Passion for Food & Beverage and monitoring market trends.
Recruitment Process and Timeline
First, you apply and let our recruiters review your profile. After reviewing, you will receive a link to book a meeting with a recruiter at your convenience to share more about yourself and for us to get to know you better. If you have been shortlisted, you will have the opportunity to meet our hiring managers. Depending on the scope of the role and the function, you may need to attend 2-3 rounds (which might include case study, role-play, trial, or live coding – this will be communicated to you in the initial conversation). Upon successful completion, your recruiter will get in touch with you to discuss the offer. We aim to take you through this process within 2-3 weeks.
Benefits
– Extensive learning opportunities – we offer many hard and soft skills training to help you improve and challenge yourself
- You’ll have access to LinkedIn Learning, Coursera, and Mindvalley where you can choose over thousands of courses to satisfy your hunger for knowledge.
- You’ll be involved in customized workshops run by Kitopi Academy
- You’ll have a chance to work in an international, diverse, and inclusive environment
- You’ll be part of one of the most caring communities out there.
- Finding a chance to become a shareowner with our ESOP plan
- Free and unlimited access to a nutritionist because we care about you
- No Dress Code!
- Extended maternity and parental leave
- The infamous team activities and social events are bursting with fun
- Inclusive Private Health Insurance
- Up to 50% discount from Kitopi brands
- 30 calendar days annual leave
- Work from anywhere policy
So, what does it really mean to work at Kitopi?
We are constantly striving to make Kitopi the best place to work in the world, by empowering you to be the best version of yourself every day. Our company values act as our guiding principles to help ensure that everyone feels safe, included, and like they truly belong.
Kitopi is an equal opportunity employer. While we currently operate in 6 countries, we are over 70 different nationalities of talented Kitopians. We celebrate our rich diverse backgrounds, lifestyles, and cultures and have a 0 tolerance policy towards racism, bigotry, and hate. Please apply if you see a position that makes your heart skip a beat and help us build a company where we’re all proud to work for.
Along with offices in all the markets we operate in, we also believe in a “work from anywhere” policy – you get to choose the environment you operate in because we believe this will help you deliver work you’re proud of.
Tech-enabled and customer-obsessed, at Kitopi, we are a team of passionate humans who are on a mission together to satisfy the world’s appetite.
