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Job Description
Assistant Manager in Digital Marketing can vary depending on the organization’s size, industry, and specific needs. However, here is a general overview of the key responsibilities and qualifications typically associated with this role:
Job Title: Assistant Manager Digital Marketing
Job Overview:
As an Assistant Manager in Digital Marketing, you will work closely with the Digital Marketing Manager or Director to develop and implement digital marketing strategies that drive online visibility, brand awareness, and customer engagement. You will play a crucial role in managing various digital channels and campaigns.
Candidate Requirements
Campaign Management:
Assist in planning, executing, and optimizing digital marketing campaigns across multiple channels, such as SEO, SEM, social media, email marketing, content marketing, and display advertising.
Monitor campaign performance, analyze data, and adjust strategies to meet key performance indicators (KPIs).
Content Development:
Collaborate with content creators to develop engaging and relevant digital content, including blog posts, social media updates, email newsletters, videos, and infographics.
SEO and SEM:
Conduct keyword research, on-page optimization, and off-page SEO activities to improve website visibility and organic search rankings.
Assist in managing paid advertising campaigns, including keyword bidding, ad creation, and performance tracking.
Social Media Management:
Manage and schedule social media posts, respond to comments and messages, and analyze social media performance using analytics tools.
Stay updated on social media trends and best practices.
Email Marketing:
Contribute to email marketing campaigns, including list segmentation, content creation, testing, and performance analysis.
