Jumeirah Hiring for Director of Marketing and Communications – Preopening Dubai Job at Dubai Full Time

About Jumeirah:

Jumeirah Group, a member of Dubai Holding, has been making a distinguished impact on the global hospitality market for more than two decades with its Stay Different™ brand promise.

Its award-winning destinations, such as the iconic Burj Al Arab Jumeirah, position service beyond expectations, elevated dining destinations and surprising architecture and design at the heart of every guest experience.

Today, Jumeirah operates a world-class portfolio of 23 properties across the Middle East, Europe and Asia and employs over 8,000 colleagues, representing over 106 nationalities.

As Jumeirah continues to expand its global portfolio and scales up its operations to the next level of growth, it remains fully committed to developing and empowering our colleagues to excel in world-class environments.

Jumeirah is committed to embedding equality, diversity, and inclusion in all its practices, embracing a culture that celebrates diversity.

About the Job:

An opportunity has arisen for a Director of Marketing and Communications to join Marsa Al Arabs preopening Team. The main duties and responsibilities of this role:

• Strategize, build, and execute the Marketing & PR Plan and Budget to optimize the ROI and maximize stakeholder satisfaction.
• Work with DET on integrated Marketing & PR Campaigns to drive revenue and awareness.
• Work on strategic partnership opportunities to promote and amplify MAA through their B2C and B2B channels.
• Responsible for managing and implementing marketing campaigns and projects both online and offline at hotel level across international markets.
• Meet with the Revenue Directors to initiate plans that will drive additional Volume/ADR into the key periods.
• Monitor and adjust the marketing plans based on optimization and ROI tracking.
• Ensure the website content for MAA is fully updated, in line with the standards established for website content.
• Manage relationships with different types of agencies and suppliers making sure those partners fully understand and maximise the value of the MAA..
• Ensure 360degree approach to Marcomms where all teams are involved in marketing campaigns, where applicable, to maximise audience and reach.
• Improve ROI for all Marketing and PR activities and establish campaign KPIs for success.
• Track productivity of each marketing and PR activity planned and executed.
• Analyze and Optimize data from the past years to find trends that improve ROI of campaigns.
• Provide the required marketing support to the different departments within the organisation including Corporate, GCC, Leisure and Groups Sales teams.
• Oversee projects related to photography and video shoots in adherence to brand Style Guidelines.
• Ongoing competitor reviews and checks to identify special offers and activities done by the hotels in the competitive set.
• Work closely with the Digital Analysts to ensure that all marketing activity is supported with the measurement of results.
• Building relationships with key media and ensuring their attendance at relevant hotel events
• Supporting the dissemination of all communications materials to media including press releases, picture stories, listings etc.
• Identifying and creating stories for internal communications to be shared via the corporate office
• Managing the media and influencer experience programme at the hotels – ensuring the highest quality of experience is delivered
• Develop key partnerships / sponsorships for the hotel with amplification through external comms to drive awareness / footfall / room nights etc.
• Suggesting creative ideas and ways to differentiate the hotel through impactful media relations programmes
• Ensuring the highest standard of delivery of any media events at the hotel – attendance required
• Day-to-day liaison with any external content, PR or social media agencies and ensuring the quality of delivery
• Support the corporate office to handle any issues that occur in the hotel with the aim of protecting the reputation of the hotel /brand in the media and on social channels.
• Lead the Marketing & PR team to ensure growth in skill as well as optimization of the workload.
• Contribute to the identification of opportunities for participating in change initiatives, programmes and projects taking into account best practices, improvement of processes, innovation and productivity improvement.

About you:

The ideal candidate for this position will have the following experience and qualifications:

• Bachelor’s Degree in Marketing/Public Relations, Business or equivalent from an accredited and renowned University.
• At least 8 years of marketing & PR experience, preferably with leading hospitality brand (desirable) or high-end luxury company.
• In-depth experience of budgeting, analysis and marketing & PR strategies
• Local and International market media experience.
• Skill in developing and making effective presentations
• Excellent written and verbal communication skills
• Analytical focus w/ strong quantitative & budget mgmt skills
• Lead and develop high-performance teams
• Operational experience in hotels/resorts or related service industry (desirable)
• Sales experience (desirable

Besides generous F&B benefits and reduced hotel rates across our hotels globally, this role has excellent employee benefits making the role attractive to high performers and any applicant who like to associate her/himself with one of the most luxurious brand in the hospitality industry. We offer an attractive tax-free salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer generous F&B benefits, reduced hotel rates across our properties globally, excellent leave and health care package including dental coverage, flights home, life insurance, incentive programs, children’s education assistance and other employee benefits making the role attractive to high performers and any applicant looking for a career with one of the most luxurious brands in the hospitality industry.