Description
Regional Digital Marketing & Analytics Specialist Role Profile
We are seeking a dynamic, proactive, data-driven Digital Marketing & Analytics Specialist to support our marketing team. Your responsibilities will include developing campaign strategies, implementing campaigns across all digital touchpoints, reporting and optimizing digital touchpoint/campaign performance, ensuring efficient marketing operations, and subject matter advisory for digital marketing assistants.
To be successful in this role, you should have strong technical skills and be able to present actionable insights to inform digital marketing strategies. You also have excellent analytical skills, be detail-oriented, and work well within a team.
Purpose of Role
This role will be central to strategizing, implementing, measuring, and optimizing our various digital marketing initiatives to accelerate quality lead generation through student enrolment and re-enrolment, as well as to improve the experience our key audiences have with us online.
ISP Principles
Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Well-being and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding issues and acting and following up on all concerns appropriately.
Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.
Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.
Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.
Responsibilities
Digital Marketing Strategy, Planning & Operations
Advanced Marketing Analytics
Requirements
ISP Commitment to Safeguarding Principles
ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.
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