Informa Connect Hiring for Head of Marketing Job at Dubai Full Time

Informa PLC is a leading international events, intelligence and scholarly research group.

Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

Come build the future with us! An exciting opportunity has arisen for tenacious, creative and performance-orientated marketing leader to drive audience, sales, retention and growth for our portfolio of B2B exhibitions and conferences within the Dubai division of Informa Connect.

Reporting into the Marketing Director, you will be responsible for developing go-to-market strategies and marketing campaigns, messaging and content to drive awareness and audience for your portfolio.

You will be responsible for the overall marketing strategy and execution of marketing programs that drive audience engagement and retain delegate attendance as well as demand for exhibition, sponsorship, and digital advertising for the event and related digital community

The ideal candidate will be extremely organized, metrics-driven with strong ownership and focus, and have a mastery level of copywriting along with a track record of using content marketing to drive audience, leads and revenue. This position reports directly to the Marketing Director and requires extensive collaboration with sales, production and senior management.

If you have a passion for marketing with experience in strategizing and executing targeted campaigns, developing creative and forward-thinking marketing plans, guiding and managing a team and working in a fast-paced environment, this job is for you.

Key responsibilities:

• Reporting directly to the Marketing Director to deliver strategic marketing initiatives across the portfolio of products and services
• Manage, inspire and coach a small team of marketers, including overseeing and providing guidance for their marketing campaigns focusing on key KPIs and supporting their growth and personal development
• Drive sponsorship and delegate revenue for your portfolio of events through all online and offline channels, with a key focus on digital channels by working closely with the digital marketing team.
• Hands on plan, budget and implement your own effective event marketing campaigns
• Ensuring related websites are fully up to date with the latest content and key messaging is displayed throughout
• Identify data acquisition strategy to grow the existing databases
• Set up and management of media deals and suppliers to ensure maximum exposure at lowest cost to event budgets
• Regularly review campaign analysis to ensure that the target ROI, response rate and CPA are achieved, and provide suggestions for testing and improvement of marketing activities in the future
• Maintaining the marketing calendars for each event to ensure deliverables are met on time
• Prepare KPI reports
• Keep abreast and involved in projects across the other divisions in Informa Connect

Key Performance Indicators

• Timelines are adhered to for all campaign activities
• Revenue and GP targets are met
• Audience targets are met
• Grow new data

Knowledge and Experience Required for the Role:

• 7-8 years B2B event B2B marketing experience covering visitors, sponsor/exhibitor and delegate acquisition
• Experience of managing or leading B2B marketers
• Experience planning, developing and executing go-to-market strategic marketing plans with an ability to develop KPI’s, roadmaps and resource allocation plans
• Demonstrable experience in marketing campaign management and a proven ability to influence cross-functional team and business owners
• Exceptional copywriting and content marketing skills
• Excellent at leading and motivating teams, including leading marketing conversations and strategy with business partners

– Exemplary organizational and prioritization skills – Project oriented with an attention to detail

• Excellent collaboration and communication skills; written, verbal, presentation.
• Experience in developing and managing multiple budget timelines and deadlines
• Experience with Marketing Automation (Adestra), CRM database, GA, website optimization, organic and paid digital.

Attributes Required for the Role:

– Must be goal oriented, flexible, and creative under pressure – often while juggling several projects at once and under budget constraints

• Possess experience managing customer and client relationships at the highest professional level
• Great organisational and time management skills
• Enjoys a challenge and finding solutions for problems
• Passion for communication and technologically adept with regards to digital channels, social media, website and trends
• A drive to improve and do things better
• A willingness to do a variety of related job duties

Additional Information

We know that sometimes the ‘perfect candidate’ doesn’t exist, and that people can be put off applying for a job if they don’t fit all the requirements. If you’re excited about working for us and have most of the skills or experience we’re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), age, marital status, citizenship, or other protected characteristics under federal, state or local law.