i Consulting Pvt Ltd Hiring for E-CRM Manager Job at Dubai Full Time

We are hiring for one of the renowned group dealing in health care in Gulf Countries

Designation- E-CRM Manager

Reporting to – Head of Marketing, Digital Health

Location- Dubai

Imp Note- People with work permit can apply

About the role:

The e-CRM Manager is responsible for development, execution, and continuous refinement of multichannel Consumer Relations and the development of programs, roadmaps, and Consumer Relation strategies with focuses on the loyalty and retention strategies.

This role will:

• Assist the digital team in the creation of retention focused marketing, promotional and transactional, shopper-driven, segment-based CRM strategies, and campaigns, with unique content driven by events, customer profiles, behaviours, marketing objectives and triggers.

• Execute lifecycle e-commerce marketing retention strategy to drive repeat sales, build loyalty, increase lifetime value, and reduce churn by engaging customers with the most targeted, relevant, and helpful content at each stage of the customer lifecycle.

• Drive continued optimization and evolution CRM marketing programs, including lifecycle trigger programs, transnational messaging, and large-scale campaigns. * Define and drive customer analysis – segment customers into meaningful and actionable cohorts, conduct A/B and multivariate tests, track and analyse performance, and communicate out results to clients as part of a holistic reporting strategy.

• Use segmentation and behavioural data to personalise and optimise each customer’s online experience through clear and targeted email communication. * Serve as the liaison between Product and Marketing teams as well as Creative and Development teams.

• Working with the Campaign Manager, provide creative direction that ensures proper messaging to our customers and is on brand and messaging as per guidelines.

• Plan, define and deliver digital CRM strategies and campaigns, focused on customer retention and ongoing customer loyalty over time

• Map out Communication plans for the year focused on digital CRM KPIs, Lifecycle management and ongoing retention plan goals.

• Manage the database and all uploads to ensure the CRM system serves as a central data warehouse across markets.

• Monitor customer digital engagement through program execution via Email/SMS, Push channels, in-app messaging, website pushes, on-platform content modification

• Regular reporting of progress on KPIs to Head of Digital Marketing and internal Business Heads including the preparation of insightful weekly, monthly, quarterly and annual reports.

• Manage, support, and oversee cross functional teams (creative, development and execution) for operational outputs and day-to-day processes.

• Deep understanding of how to set up, run communication e-commerce strategies specific to digital CRM planning and campaign development.

• Work with the creative team to ensure creative direction is correct against customer requirements/ profile ensuring proper messaging to the target customers.

Key Responsibilities:

• AB test and Multivariate test: You will be responsible for ensuring at least 20% of the campaign has the AB results irrespective of channels. The format of insights and results should be defined and presented in timely manners across all accounts

• Manage the procedure, implementation, tracking and measurement of digital CRM campaigns via Email/Push/SMS and other digital product specific mediums.

Qualification:

 Proven work experience as a CRM specialist

 Proficient in Google Suite, experience with web analytics / BI Tool & e- CRM tools e.g. Insider, Clevertap, Moengage etc.

 Technical expertise with CRM and analytical systems

 Knowledge of online marketing methods and best practices

 Attention to detail, to manage the integrity of the CRM data

 Commercial awareness to understand the target market and design campaigns accordingly

Job Type: Full-time

Salary: Up to AED25,000.00 per month

Application Question(s):

• Is your current location UAE?

Are you using CRM Tools?
Which tool are you using?