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Our client:
Our client is the leading RCM Company in the MEA Region and are recruiting for an experienced Associate Director of Marketing.
This role will report to the Managing Director, and is responsible for designing and executing marketing strategies to increase brand value and awareness about the different group’s products and services. This position will work with internal teams and external suppliers in growing brand recognition, market share and business development across various markets
Responsibilities:
- Leads and defines branding strategies and supports in business growth, evolution and development of the brands across the group
- Leads and defines the strategies to introduce new products and services with the aim to drive sales and business growth
- Develops and implements the annual marketing plan and budget to drive group strategy – collaborate with sales to ensure alignment with business growth objectives
- Research and analyze the market opportunity across each of our product and service lines, including the assessment of value propositions and competitive positioning
- Works with cross-functional internal teams and external partners to successfully execute BTL marketing initiatives that drive awareness, growth, revenue and positive sentiment
- Regular reporting to leadership team on new and ongoing initiatives, inclusive of financial performance to show ROI across all marketing spend
- Build the marketing department team as per business needs, and manage Marketing and Advertising budgets with the effective allocation to activities that will meet business objectives
- Builds relationship and manages agencies for the development of creative campaigns
- Drives the Marketing & Brand Partnership campaigns calendar ensuring effective delivery of campaigns, on time and on budget
- Manages and coordinates all marketing activities against a defined business goal. This will include but not be limited to integrated campaigns, digital advertising, emails, events, 3rd party events, trade shows, webinars, and thought leadership
- Leads the creation of content for sales, events and social media, including presentations, email nurture programs, and supporting collateral.
- Performs other job-related duties as assigned by the Managing Director and CEO
Qualifications:
- Master or Bachelor’s Degree in Marketing or equivalent experience
- Bilingual (English/Arabic)
- Prior leadership experience is a must.
- Revenue cycle consulting experience, such as revenue cycle outsourcing, interim management or performance improvement preferred
- Experience working with project stakeholders/business leadership team
- Experience in handling all aspects of marketing – branding, communication, campaigns
- High competence in project and stakeholder management
- Experience with digital marketing forms such as social media marketing and content marketing
- Proven ability to manage budgets.
- Strong copywriting skills and Proven marketing campaign experience
Halian Group:
With over 20 years of experience, we have come to understand that innovation is the only way to provide agile, practical solutions that transform businesses and careers.
Our resourcing and smart services help you to realize tomorrow’s potential. Discover the amazing things possible when you bring the right people and the right technologies together.
