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Minimum qualifications:
- Experience in people management and engaging directly with stakeholders at all levels.
- Experience working in a management consulting, marketing strategy, or corporate strategy role.
- Experience in advertising sales, business development, and media planning.
- Ability to speak and write in Arabic and English fluently.
Preferred qualifications:
- Experience working across complex cross-functional environments.
- Experience with analytical problem solving, quantitative analysis, and communicating findings to management.
- Ability to work in a fast-changing environment, with an entrepreneurial approach.
- Outstanding execution and problem solving skills, with attention to detail.
About the job
Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.
The Google Marketing team is responsible for marketing the company’s exceptional product portfolio to end users, partners, and customers on a worldwide basis. Our approach is to embrace the strength of our products and pace of innovation to drive marketing programs that are as entrepreneurial, data-driven, and respectful of our users as Google itself. This role is pivotal in Google the MENA geo expansion plan, and is critical to drive adoption and usage of ad products amongst existing and new businesses.
As the Product Marketing Manager, you will help established businesses take full advantage of everything digital has to offer to grow and position Google as a main strategic partner in this journey.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Identify existing and new entry points for Google Ads in geo expansion markets and pilot new flows and channels.
- Work with global channels and sales leads on research that will fuel the business and sign up growth.
- Be able to map new user journeys for key customer segments.
- Take ownership for maintaining Ads Marketing programs in geo expansion areas. Collect feedback on the offering cross-functionally, optimise programs, identify new segments, and opportunities driven by measurement results.
- Launch, measure, and if successful scale pilots by liaising with Legal, Finance, Localization, regional Ads Marketing, and Sales teams.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
