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Your role
Gensler Middle East is seeking a creative, collaborative, experienced professional to join our team as a Marketing Leader. This role will be a vital member of the office, working directly with the leadership across the Middle East and the Regional Marketing Director as a key source of knowledge and leadership for marketing and communications opportunities and practice area business development.
You will bring a superior strategic outlook and “make it happen” leadership skills, along with impeccable organization and project management. In this role you will lead a talented marketing and PR team, working together to produce materials in support Gensler’s business development efforts, including writing and designing proposals, presentations, and other collateral.
You are a thoughtful mentor, able to train team members in best practices while also inspiring them to be proactive in their own professional development. You will also work closely with the regional marketing and PR leadership and will join a tight-knit and collaborative regional marketing team. Marketers at Gensler also enjoy a robust global network of over 200 marketers and communicators who collaborate daily on strategies and tactics for winning new work.
You will also lead the department logistics, including staffing, knowledge management, opportunity tracking and reporting, and CRM efforts. In addition, you will communicate the marketing department’s efforts to office and regional leadership and ensures both project data and client relationship information is tracked and reported appropriately, while overseeing and controlling the quality of marketing collateral.
What You Will Do
The Marketing Leader is responsible for project-level success of office marketing, communication & PR efforts and supporting global and regional marketing projects and initiatives:
- Clear and constant communication with Business Development (BD) leaders, weekly BD meeting/reporting (via salesforce) with senior staff
- Know the firm’s portfolio in detail, understand practice area capabilities, actively seek out firm’s best practices for use in office PA efforts
- Conduct internal and external research on new opportunities, prospective clients and practice areas
- Lead strategy meetings with BD champions
- Create pitch strategy/budget with BD champion including research, network mapping, tasks/milestones, reviews and delivers pitch strategy throughout process
- Research targets, internal relationships, company history, market position; ensure client or 3rd party Q&A and site visits
- Concept/write/design new material as needed to support marketing programs
- Manage daily workload/staffing for marketing team
- Support regional marketing initiatives as part of the senior members of the marketing team in APME
- Be the point person responsible for Middle East for global-related projects (permissions, publications, submissions, etc.)
- Seek out and implement process and content improvements
- Coach peers on new ideas and best practices
- Mentor and train junior team members while also inspiring them to be proactive in their own professional development
- Maintain consistency of marketing deliverables, alignment with firm brand program, participate in design reviews with the global and regional marketing team
- Maintain resources & information systems: ordering materials, updating project documentation, resumes, image libraries, support award submissions
- Oversee local PR & communications efforts including: media, events, sponsorships, and photography
- Lead local internal communications as relevant
- Support Gensler sustainability goals. Especially on topics relevant to your day-to-day duties
- Engage and collaborate with the larger team on sustainability efforts and initiatives
- Research and implement ways to optimize our internal workflow environmental impact
- Other responsibilities as assigned
Your Qualifications
- 8-12 years of professional experience in a marketing role, preferably for an architecture, design, engineering, construction, or industry-related firm
- Bachelor’s degree in, Marketing, Communications, Journalism, Graphic Design, Architecture, or adjacent field
- Strong graphic design sensibility and written/verbal communication skills
- Experience managing significant marketing projects independently, working closely with senior staff and leadership on marketing initiatives
- Experience managing a team – hiring, training, mentorship, and leading talent
- Experience strategically partnering and supporting senior staff on business-critical projects
- Self-motivator with strong intra-personal skills; a great collaborator
- Ability to lead BD conversations confidently and strategically and collaborate closely with leadership on win strategy and storytelling
- Creative and impactful graphic design skills, including creating effective presentations and marketing collateral
- Strong organizational skills to coordinate and manage multiple projects and deadlines
- Ability to work with diverse project teams and in a fast-paced work environmen
- Fluent in InDesign and Microsoft Office. Familiarity with other Adobe Creative Suite software, and Salesforce is a plus
- Basic understanding of sustainable design and operations is preferred
Life at Gensler
Gensler Asia-Pacific and Middle East is committed to
Diversity, Equity and Inclusion
through our Five Strategies. In partnership with our clients, we strive to create a just and equitable future for our communities and our colleagues. We celebrate our diversity and are focused on creating an inclusive workplace environment for all.
As a people-first organization, we are as committed to enjoying life as we are to delivering best-in-class design. From internal design competitions to research grants to “Well-being Week,” our offices reflect our people’s diverse interests.
We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability, and wellness programs. We also offer profit sharing and twice annual bonus opportunities.
As part of the firm’s commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.
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