Job Description Summary

Based in Dubai and reporting solid line to the Head of Marketing Communications Ultrasound EMEA and dotted line to the Regional Marketing & Commercial Development Director Ultrasound EM, this role will support the Emerging Markets Region on their Omnichannel projects and digital Marketing activities. This includes the planning, coordination and execution of automated digital programs in Marketo and the management and update of local websites and landing pages.

As Digital MarCom Specialist Ultrasound EM you will interact frequently with Region Marketing and Sales and need to collaborate and partner with a variety of MarCom functions inside Ultrasound as well as outside vendors.

Furthermore, you will monitor and report results on a frequent basis to the campaigns’ key stakeholders.

This is a key role, which will help optimizing funnel creation across Ultrasound EM.

Job Description

Key responsibilities include (but are not limited to):

• Develop, implement and execute digital Marketing campaigns to support business growth.
• Coordinate digital Marketing Communications plan implementation via execution of strategies. Work closely with Region Marketing to develop digital customer journeys.
• Ensure that the right MarCom processes are set-up and followed in your Region (MarCom gate keeper).
• Manage and update local websites and landing pages, partnering with outside vendors.
• Analyze and monitor key Marketing metrics and develop/execute specific actions where needed to improve performance.
• Track progress of programs and report results to Marketing.
• Continually evaluate processes and strategies to optimize the effectiveness and efficiency of programs and tools.
• Drive adoption of new communications approaches and strategies – look to leverage new channels, techniques and identify unique, attention getting Marketing Communications strategies to help meet marketing objectives.
• Funnel Development and Creation: In close collaboration with Marketing drive and execute initiatives to create leads by using various forms of interactions and communication with our installed base as well as with non-GE customers. Continuously work on actions and processes to improve the amount and quality of leads.
• Turn strategies into action. Strong operational and executional capabilities, hands-on attitude, doer.

Quality Specific Goals:

Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position.

Complete all planned Quality & Compliance training within the defined deadlines.

Knowledge and understanding of all Global Privacy and Anti-Competition Policies (including but not limited to GE Healthcare HIPPA Guidelines, NEMA Regulations

Qualifications/Requirements:

• Bachelor’s degree in marketing, business school or related field.
• Good knowledge on digital marketing: campaign management, search, social, content development and analytics.
• Good understanding in marketing automation tools like Marketo or similar.
• Experience working for or managing an Agency would be a plus.
• Excellent oral and written communications skills in English.
• Excellent time management with the ability to manage multiple details and deadlines.
• Experience working in a matrix environment with multi-cultural teams as advantage.

Desired Characteristics:

• Strong execution capabilities, hands-on attitude, doer.
• Good analytical skills.
• Good project management skills.
• Excellent interpersonal skills.
• Preferred (not mandatory) experience in healthcare industry
• Preferred (not mandatory) experience in B2B Marketing
• Preferred (not mandatory) experience working in a matrix environment with multi-cultural teams.

Additional Information