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DESCRIPTION
Job Purpose:
To manage the overall CBD’s Credit & Debit Card Product suite & drive P & L, manage Strategic Co-brand partnerships (e.g. Smiles with Etisalat), liaise & manage relationship contracts with Scheme (Visa & Master), represent CBD in BIN Sponsorship deals on pre-paid cards with Fintech partners, proposals from partners such as Samsung, National Bonds etc.
Principal Accountabilities:
Develop & implement a Credit & Debit Card Issuer business strategy to meet P & L goals across all Retail Credit Card Product suit.
Responsible for developing Marketing strategy, product value propositions, pricing & positioning for the range of Credit & Debit Card products.
Lead, drive and manage strategic Co-brand partnership deals such as the existing one with Smiles – Etisalat leading telecom partner of the region.
Key person to drive engagement, negotiations with Scheme partners such as Visa & Master including annual review of contracts across Retail Credit Card product suit.
Represent & evaluate on behalf of CBD on BIN Sponsorship deals partnering with Fintech, proposals from reputed companies such as Samsung, National bonds on prepaid card deals to drive incremental revenue stream.
Formulate & execute an effective strategy to ensure high activation rates for new cards acquired for both Core & Co-branded Card vide effective use of welcome benefits, judicious application of fees etc.
Work with Advertising and PR agencies to ensure visibility and positioning of Brand & products.
Formulate & execute an effective strategy to ensure that voluntary attrition rate for the Co-branded cards remain in line with planned numbers, through effective communication and constant review of value proposition.
Formulate & execute an effective strategy to drive new card sales in specific target segments including activation of partner channels (physical and digital) and CBD channels
Product benefits based on partner strengths, competitor benchmarking and cost-benefit analysis
Drive on-going engagement with the Co-brand partner and usage of product benefits via marketing promotions, campaigns, channel training, process changes etc.
Cards in Force, ENR, Revenue and Margin from the respective cobranded partnerships managed.
Work closely with direct banking unit to ensure customer satisfaction & timely resolution of customer complaints.
Work closely with Operations, Technology in providing a seamless card product through third party vendor.
Executes the established internal control systems and compiles relevant information for departmental audits, as necessary.
Responsible for frequent Market scan to compare CBD’s Credit Card product placement in comparison to competition and recommend changes to adapt to customer behavior & usage patterns.
