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The Role
Job Purpose: To manage the overall CBD’s Credit & Debit Card Product suite & drive P & L, manage Strategic Co-brand partnerships (e.g. Smiles with Etisalat), liaise & manage relationship contracts with Scheme (Visa & Master), represent CBD in BIN Sponsorship deals on pre-paid cards with Fintech partners, proposals from partners such as Samsung, National Bonds etc. Principal Accountabilities: • Develop & implement a Credit & Debit Card Issuer business strategy to meet P & L goals across all Retail Credit Card Product suit. • Responsible for developing Marketing strategy, product value propositions, pricing & positioning for the range of Credit & Debit Card products. • Lead, drive and manage strategic Co-brand partnership deals such as the existing one with Smiles – Etisalat leading telecom partner of the region. • Key person to drive engagement, negotiations with Scheme partners such as Visa & Master including annual review of contracts across Retail Credit Card product suit. • Represent & evaluate on behalf of CBD on BIN Sponsorship deals partnering with Fintech, proposals from reputed companies such as Samsung, National bonds on prepaid card deals to drive incremental revenue stream. • Formulate & execute an effective strategy to ensure high activation rates for new cards acquired for both Core & Co-branded Card vide effective use of welcome benefits, judicious application of fees etc. • Work with Advertising and PR agencies to ensure visibility and positioning of Brand & products. • Formulate & execute an effective strategy to ensure that voluntary attrition rate for the Co-branded cards remain in line with planned numbers, through effective communication and constant review of value proposition. • Formulate & execute an effective strategy to drive new card sales in specific target segments including activation of partner channels (physical and digital) and CBD channels • Product benefits based on partner strengths, competitor benchmarking and cost-benefit analysis • Drive on-going engagement with the Co-brand partner and usage of product benefits via marketing promotions, campaigns, channel training, process changes etc. • Cards in Force, ENR, Revenue and Margin from the respective cobranded partnerships managed. • Work closely with direct banking unit to ensure customer satisfaction & timely resolution of customer complaints. • Work closely with Operations, Technology in providing a seamless card product through third party vendor. • Executes the established internal control systems and compiles relevant information for departmental audits, as necessary. • Responsible for frequent Market scan to compare CBD’s Credit Card product placement in comparison to competition and recommend changes to adapt to customer behavior & usage patterns.
Job Purpose: To manage the overall CBD’s Credit & Debit Card Product suite & drive P & L, manage Strategic Co-brand partnerships (e.g. Smiles with Etisalat), liaise & manage relationship contracts with Scheme (Visa & Master), represent CBD in BIN Sponsorship deals on pre-paid cards with Fintech partners, proposals from partners such as Samsung, National Bonds etc. Principal Accountabilities: • Develop & implement a Credit & Debit Card Issuer business strategy to meet P & L goals across all Retail Credit Card Product suit. • Responsible for developing Marketing strategy, product value propositions, pricing & positioning for the range of Credit & Debit Card products. • Lead, drive and manage strategic Co-brand partnership deals such as the existing one with Smiles – Etisalat leading telecom partner of the region. • Key person to drive engagement, negotiations with Scheme partners such as Visa & Master including annual review of contracts across Retail Credit Card product suit. • Represent & evaluate on behalf of CBD on BIN Sponsorship deals partnering with Fintech, proposals from reputed companies such as Samsung, National bonds on prepaid card deals to drive incremental revenue stream. • Formulate & execute an effective strategy to ensure high activation rates for new cards acquired for both Core & Co-branded Card vide effective use of welcome benefits, judicious application of fees etc. • Work with Advertising and PR agencies to ensure visibility and positioning of Brand & products. • Formulate & execute an effective strategy to ensure that voluntary attrition rate for the Co-branded cards remain in line with planned numbers, through effective communication and constant review of value proposition. • Formulate & execute an effective strategy to drive new card sales in specific target segments including activation of partner channels (physical and digital) and CBD channels • Product benefits based on partner strengths, competitor benchmarking and cost-benefit analysis • Drive on-going engagement with the Co-brand partner and usage of product benefits via marketing promotions, campaigns, channel training, process changes etc. • Cards in Force, ENR, Revenue and Margin from the respective cobranded partnerships managed. • Work closely with direct banking unit to ensure customer satisfaction & timely resolution of customer complaints. • Work closely with Operations, Technology in providing a seamless card product through third party vendor. • Executes the established internal control systems and compiles relevant information for departmental audits, as necessary. • Responsible for frequent Market scan to compare CBD’s Credit Card product placement in comparison to competition and recommend changes to adapt to customer behavior & usage patterns.
Requirements
Requirements: Education and Experience: • Minimum Master’s degree • Minimum 12 to 15 years of Banking experience in Cards Business • Prior experience in Cards & Payments domain • Previous experience in managing large loyalty programs and/or large co-branded partnerships across airlines, retail, telecom, hospitality space
About the company
In 1969, when we at Commercial Bank of Dubai started out little did we know that sheer grit and determination would get us where we are today. An Emiri Decree issued by His Highness the Late Sheikh Rashid Bin Saeed Al Maktoum, the founder of modern Dubai, laid the cornerstone of Commercial Bank of Dubai. We started out as a joint venture of Commerzbank, Chase Manhattan Bank and Commercial Bank of Kuwait. A minority stake was held by a few UAE businessmen. By 1982, little more than a decade later, we evolved into a National Public Shareholding company. A feat complimented by an exponential increase in the capital base and mammoth restructuring of our operations. The feather in the cap came when the Government of Dubai became a key shareholder. Over the decades, we have transformed ourselves into a progressive and modern banking institution. We are supported by a sturdy financial base and reigned by a strong and stable management. The proof of which lies with our customers who have stood by us over the years.
