Canon Hiring for CME – Digital Marketing Specialist Job at Dubai Full Time

• Planning and execution of all aspects of product group campaigns, particularly on the digital front with an end-to-end responsibility working in coordination with internal and external marketing stakeholders
• Responsible to source and store digital assets to support sales teams, partners and relevant other stakeholders and ensure consistency of content utilized for the brand
• Lead and own CRM at a regional level to ensure new lead generation and effective utilization of data to support up-sell and cross-sell opportunities
• Work in collaboration with CCMS teams to ensure consistency of brand communication & maximize the impact of all digital communication channels
• Explore and bring out new tools and innovative solutions available in the market to keep digital communication tools up-to-date and make use of the latest technology in digital marketing

What we give

With Canon, you’ll get the support and encouragement you need to grow, from people who share your ambition. We’ll invest in your professional development to help you learn and progress in your role with us. You’ll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.

Paid Digital Marketing

• Planning and execution of all aspects of our digital marketing including social & display advertising campaigns for B2C products and initiatives in collaboration with PV and OPP clusters.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Coordinate with advertising and media agencies

Digital Retail Readiness

• Support the Sales retailers/partners Tier 1 and Tier 2 on their digital readiness in terms of content (Video/Images/Copy)
• Unified Social Strategy for Tier 1 partners

CRM

• Design CRM growth strategy and execute engagement campaigns for existing database
• Plan and execute calendar of CRM campaigns for each product group / or for key audiences
• Use advanced metrics to measure the success of email marketing campaign
• Acquisition of Canon customer data across verticals and consumer segments

Digital Projects

• Work in collaboration with CCMS teams..i.e.canon-me.com / organic social channels etc.
• Liaise with CEL/DRBG on implementation of larger digital projects for CMET

Tools, Initiatives

• Share news/info on new digital technologies, digital campaigns, and digital activations/channels

What we ask

• Relevant recognized formal qualifications (university level)-Mandatory
• Minimum of 3 to 7 years’ experience in a digital marketing role – Desirable
• High level of written and spoken communications in English – Mandatory.
• Professional appearance, attitude and communications style – Essential.
• Familiarity with MS Office applications, i.e. Word, Excel, PowerPoint – Essential.

You will need

• Interpersonal Skills
• Excellent communication skills
• Ability to communicate and relate to subjects, issues and clients at various levels.
• Create Solutions to Problems
• Analytical Approach
• Strategic Thinking

Canon is enriching lives and businesses in incredible new ways. You can play a part in shaping the future of a company that’s visionary, innovative and bold. As the world’s best imaging company, we’re living and working together for the common good.