Cambridge University Press & Assessment Hiring for Marketing & Communications Manager, MENA (2106) Job at Dubai Full Time

We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organisation, and part of the University of Cambridge. Joining us is your opportunity to pursue potential. You’ll belong to a collaborative team that’s exploring new and better ways to serve students, teachers and researchers across the globe – for the benefit of individuals, society and the world. Sharing our mission will inspire your own growth, development and progress, in an environment which embraces difference, change and aspiration.

What it’s about
We are looking for a Marketing Communications Manager who will collaboratively create and tactically execute the integrated marketing strategy for Cambridge’s international education offer for 5-19 year olds in the MENA region. This includes planning for and executing integrated marketing tactics – both traditional and digital – to help enhance reputation and demand for international programmes and qualifications for 5–19-year-olds.

What you’ll be doing

You will be part of a team whose role is to grow Cambridge international education offer, including but not limited to international qualifications and education resources for learners aged 5-19 and their teachers. The role encompasses the definition and the implementation of a marketing communications strategy for the region, in line with global marketing and regional schools’ development objectives and in collaboration with the Regional Director MENA and the Deputy Director of Marketing & Communications.

It includes:

• The set-up of the marketing strategy, in line with global marketing and regional schools’ development objectives.
• The promotion of the full range of Cambridge’s international education offer for 5-19 year olds
• The development of a deep understanding of the customer profile in each market to conceptualise, develop, and implement integrated communications, localising content and approach to various audiences across the region.
• The regular measurement and reporting against performance of all traditional and digital marketing campaigns to identify opportunities and areas for improvement.
• The management and the development of relationships with the media in MENA region, including work with a public affairs agency, drafting press releases, coordinating interviews, monitoring potential hot topics
• The quality assurance of all sales and marketing materials, and compliance with our brand guidelines.
• The development and the delivery of an events programme, online and offline.
• The management of a marketing executive.
• The responsibility for the marketing budget in the region.

What we’re looking for

• You ideally have a university qualification – at graduate or postgraduate level – in marketing, communications, or journalism. You are a strategic thinker, with the ability to turn strategy into action and to organise, prioritise and plan various marketing activities on a large scale.
• You have a proven track of successful marketing experiences, preferably in the MENA region and in a multicultural environment
• You have excellent writing and editing skills with the ability to produce accurate, persuasive copy of a high standard in both English and Arabic.
• You have excellent interpersonal skills with the ability to work with senior managers. You know how to work in and with a team, and you have good negotiation skills and good presentation skills.
• You are autonomous, you know how to report in a synthetic and efficient way, you are enthusiastic and creative, tenacious to push projects and flexible in the face of emerging and changing requirements. You are at ease in a constantly changing environment.

This is an excellent opportunity to join a market leader in an important role.

Why Cambridge University Press & Assessment?

Cambridge University Press & Assessment is committed to being a place where anyone can enjoy a successful career, where it’s safe to speak up, and where we learn continuously to improve together. We welcome applications from all candidates, regardless of demographic characteristics (age, disability, educational attainment, ethnicity, gender, marital status, neurodiversity, religion, sex, and sexual identity), cultural, or social class/background.

We believe that diversity of thought, background, and approach create better outcomes. More importantly, fostering an inclusive culture is the right thing to do, and it’s part of how we achieve our purpose: to contribute to society through the pursuit of education, learning and research at the highest international levels of excellence. Ensuring that anyone, no matter who they are, feels they belong here is an essential part of who we are and the contribution we make to society, and to our planet.

To enable an environment which our people can thrive in, our customers benefit from, and where work complements life, we empower everyone to manage their time and capacity, and to prioritise their wellbeing. That’s why from day one everyone at Cambridge University Press & Assessment can discuss flexible working options to find the best solution for them and their role.