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Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.
Overview of the role
Responsible for assisting in developing, maintaining and executing digital campaigns to maximise enquiries, sales, retention and loyalty as well as preparing weekly, monthly and quarterly reports for Al-Futtaim Automotive.
The incumbent will be required to assist the Digital Marketing Manager in the below areas:
1. Become a subject matter expert to support the individual Automotive businesses / brands (in the UAE) with their Digital Marketing activities; with focus on improving marketing effectiveness, enhancing customer engagement, increasing opportunities, improving retention, and promoting Loyalty.
This would require the incumbent to work closely with the brands and agencies to uphold and maintain divisional standards/ goals / policies and highlight areas of concern, improvement, risk and the potential to leverage any divisions synergies that could essentially save costs.
2. Maintaining and growing the social media presence of the brands and exploring new social platforms and opportunities to reach current and prospect customers.
3. Handling the campaign launching process from briefing agencies to reviewing media plans and launching the campaigns on timely basis.
4. Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Tableau, etc.) and prepare marketing reports and presentations as needed.
What you will do
Digital Marketing – Brand support
- To support each of the brands in their own organic and paid media development.
- To assist in driving digital marketing best practice within the organisation.
- Uphold divisional policies and standards, ensuring alignment to group strategy.
- To manage the use of digital media to support the company’s product strategy.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
Digital Media & Advertising
- Assisting the CRO team in the Tagging, Tracking and Optimization of the divisions online Media / Advertising for all brands.
- Maintain the relationship with the media agency with a focus on increasing media efficiencies and driving divisional wide best practice.
- Support in end-to-end optimization testing process, including prioritization, requirements gathering, implementation, measurement, and next-step recommendations.
Digital Campaign Planning, Analysis & Execution
- Assist in briefing the media agencies of any new campaigns once requested from any of the brands and in line with the marketing calendar.
- Follow up on the media plans and assist in optimizing the media plans with help from the Digital Marketing Manager.
- Follow up on the campaigns go-live dates and make sure all campaigns are timely launched.
- Analysis campaign outcomes in detail, using a variety of proprietary software applications. Draw insights and assist the Digital Marketing Manager in building presentations and proposals about it as needed.
Required Skills to be successful
o Strong knowledge in Digital Marketing Campaigns, SEO/SEM, Display and Advertising.
o Experience in marketing cloud software, Digital Analytics Tools and advanced PowerPoint skills.
o Experience in using a variety of CMS and social media platforms and tools
o Experience in creating cross channel digital campaigns.
o Strong communication skills in English (Arabic is desirable)
o Analytical and problem-solving skills
o Ability to self-manage and self-motivate
About the Team
As a Digital Marketing Manager ypou will be reporting to Senior Digital Marketing Manager
What equips you for the role
o Strong knowledge in Digital Marketing Campaigns, SEO/SEM, Display and Advertising.
o Experience in marketing cloud software, Digital Analytics Tools and advanced PowerPoint skills.
o Experience in using a variety of CMS and social media platforms and tools
o Experience in creating cross channel digital campaigns.
o Strong communication skills in English (Arabic is desirable)
o Analytical and problem-solving skills
o Ability to self-manage and self-motivate
o Campain management
o Digital analyst
We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.
Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.
As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.
