Log In
Sign Up
br{display:none;}.css-58vpdc ul > li{margin-left:0;}.css-58vpdc li{padding:0;}]]>
When you think of food delivery in the MENA region, we’d be pretty surprised if talabat didn’t pop into your mind first! Since delivering our first order in Kuwait in 2004, we’ve grown quite a lot over the past 17 years.
Today, we deliver hundreds of millions of food orders, grocery items and other products per year, to our customers in nine countries throughout the region with more than 3,000+ employees! Our food delivery business works with over 27,000 brands and almost 50,000 branches, while our q-commerce concept, talabat mart, now delivers groceries to customers in Bahrain, Egypt, Jordan, Kuwait, Oman Qatar, and the UAE in 30 minutes or less!
Our philosophy is to make sure we do what is right for our ecosystem – our customers, our partners, our people, our riders, and the communities in which we operate. Our #techforgood program allows our customers a safe and convenient way to contribute to important causes in their community through donating to local and international charities directly on talabat with a focus on food insecurity in the region. Since its inception in 2020, we have facilitated the donation of well over 1 million meals to those in need, as well as donated over $1.5 million to charity with the help of our partners and customers. talabat is part of Delivery Hero, the global leader in online food delivery and q-commerce.
Role Summary
CRM plays a critical role in the fast paced environment of talabat with channels such as push notifications, in app messages, e-mails and SMS being used to engage the customer base. This role will work closely with local marketing teams and New Ventures to implement best in class campaigns to drive customer engagement. The role will also work with CRM Strategy and Product teams to roll out experiments to test the efficacy of new ideas and concepts.
What’s On Your Plate?
- Creation of ad-hoc CRM campaigns as one off sends to support local teams
- Build campaigns and automated flows in Braze across multiple channels (Push Notifications, In App, Emails, SMS)
- Work with New Ventures team to set up automated flows to drive the uptake of their new products in new markets
- Roll out campaigns into new countries/new verticals in line with expansion
- Support projects coordinating with Campaign Operations Manager and Delivery Hero central team for marketing automation and efficiency improvement through Braze
- Ensure effectively set up A/B test campaigns for experiments and hypothesis testing
- Ensure proper quality control of campaigns being launched
- Measure relevant Campaign KPIs (open, click thru rate, order rate etc.)
What Did We Order?
- Bachelor’s degree
- Minimum 3 years of proven relevant work experience, preferably in a fast-paced working environment.
- Experience in working with CRM and campaign management tools, specifically Braze
- Being implementation focussed with a strong emphasis on delivering high quality campaigns
- Good time management skills.
- Good stakeholder management skills to maintain expectations on timelines within the context of multiple simultaneous requests being managed
- Fluency in written and spoken English, Arabic is a plus
- Good interpersonal and communication skills
- Proactive, responsible, attention to detail and a good team player.
