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When you think of food delivery in the MENA region, we’d be pretty surprised if talabat didn’t pop into your mind first! Since delivering our first order in Kuwait in 2004, we’ve grown quite a lot over the past 17 years.
Today, we deliver hundreds of millions of food orders, grocery items and other products per year, to our customers in nine countries throughout the region with more than 3,000+ employees! Our food delivery business works with over 27,000 brands and almost 50,000 branches, while our q-commerce concept, talabat mart, now delivers groceries to customers in Bahrain, Egypt, Jordan, Kuwait, Oman Qatar, and the UAE in 30 minutes or less!
Our philosophy is to make sure we do what is right for our ecosystem – our customers, our partners, our people, our riders, and the communities in which we operate. Our #techforgood program allows our customers a safe and convenient way to contribute to important causes in their community through donating to local and international charities directly on talabat with a focus on food insecurity in the region. Since its inception in 2020, we have facilitated the donation of well over 1 million meals to those in need, as well as donated over $1.5 million to charity with the help of our partners and customers. talabat is part of Delivery Hero, the global leader in online food delivery and q-commerce.
What’s On Your Plate?
- You will be responsible to develop integrated marketing plans + strategies, use the right levers, and devise tactics and actions to implement the strategy to achieve the objective.
- You will have to consider driving growth through all verticals in talabat (food, non-food, quick-commerce).
- You will have to understand customer behavior, have appropriate deep dives, focus groups etc. to collect actionable insights
- Identify new marketing opportunities and improve existing activities according to market needs
- You will be continuously testing new concepts and optimizing campaign results based on detailed analysis across the funnel and insights from our customer base
- You will also be responsible to seek relevant external partnerships (banks, other collaborations) that drive incremental growth (new users and reorders).
- Creating campaigns that are locally relevant and growing brand appeal as a locally loved brand
- Align Local Marketing campaigns with Regional Team
- Maximize ROI through strategic management and allocation of local budgets
- Plan and execute Locally Managed channels – Restaurant Marketing, Outdoor Advertising, Local Partnerships, Social Media, Events, Activations and more
- Guardian for brand and tone in the local market
- Manage local agencies
- Support Sales Team in creating marketing proposals for partners
- Lead mentor and coach a team of junior to mid level marketing team members
What Did We Order?
- You have 10+ years of experience at leadership level, driving growth and managing a team, ideally in a fast paced matrix + regional environment.
- Experience in building strategic marketing plans and integrated marketing campaigns, with expertise in strategy, positioning, channel planning, go-to-market, and measurement.
- Able to establish priorities and communicate expectations, working with others to push projects to completion.
- Strong analytical skills & attention to detail with swift execution.
- You showcase creativity and can solve problems and seize opportunities
- You deliver high quality execution and ensure that your work meets the global benchmarks
- You understand consumer/brand research and can derive actions from it. Conducting and analyzing own research is a plus
- A collaborative team player, with experience in leading teams
- You are a persuasive and confident communicator – both written and verbal.
- You are fluent in English. Arabic is an advantage.
