DP World Hiring for Brand Specialist Job at Dubai Full Time

Job Purpose:

The purpose of the Brand Specialist is to support the Director of Brand and Content in progressively aligning all DP World activities with the brand strategy. As part of the Brand and Content Centre of Excellence, the scope of the role is global and Group-wide, including all subsidiary companies.

The focus of the Brand Specialist is hands-on implementation, helping the organization to roll out the new global brand architecture and Visual Identity and to align all messaging with Brand Purpose and brand re-positioning objectives. Key responsibilities are to provide well-informed specialist brand management expertise across a wide range of topics and to manage a high-volume content pipeline in an efficient and timely manner.

He/she collaborates with a wide range of internal constituencies: of course, working closely with specialist Communications colleagues across all disciplines at both central and regional levels, but also, directly with the Businesses; with other Functions; and with the company’s full roster of External Agencies. The goal is to work closely with internal stakeholders to ensure the delivery of relevant ‘on-brand’ content in all brand and communications activities and across the full spectrum of paid, earned, shared, and owned media channels.

The work of the Brand Specialist is directed and overseen by the Director of Brand and Content . Professional brand management know-how, deep understanding of DP World brand strategy and familiarity with key business priorities enables the Brand Specialist to operate with minimal day-to-day supervision. The Brand Specialist supports all aspects of DP World brand-building, including the development of a more brand-oriented culture through consultation, education, and training.

Key Accountabilities:

The Brand Specialist operates within the framework of Brand Strategy and Plans developed by the Director of Brand and Content and maintains a good working understanding of DP World Business Strategy and the priorities of the Businesses (to build and maintain trust as an expert advisor on all matters of brand development).

Reporting to the Director of Brand and Content , his/her Key Accountabilities are primarily for implementation – helping to progress and deliver ‘on-brand’ activities and materials across the global organization .

• Implementation. To support effective and cost-efficient execution against agreed objectives in a wide range of areas, including:

• reviewing, and where necessary correcting, submissions from all regions for VI conformance and messaging alignment
• supporting the central development of strategic initiatives which set the standard for ‘on-brand’ relevance, content excellence, integration, and consistency
• assisting in the creation, maintenance, and curation of a central repository of Digital Assets
• helping in the development and reporting of a dashboard of Brand and Content Metrics
• organizing and managing projects and timelines with External Agencies, ensuring that work is delivered on time and on budget
• contributing to internal brand skills development activities
• other brand-related matters, as required

• Tactical Responsiveness . To maintain the ability to react at short notice, to:
• respond to changes in the competitive environment ( based on regular monitoring of competitor activities )
• deal with unforeseen business problems or opportunities or ‘Crisis Management’
• enable colleagues and partners globally to access brand assets and media content when urgently required

• Continuous Improvement. To encourage a culture of innovation, designed to:
• continuously design, test and validate new ideas to keep brand expertise at the leading edge
• expand professional skill sets in brand management
• progressively build stronger internal relationships and collaborations with key external partners

Qualifications, Experience and Skills:

The essential qualification for this role is at least 3 years’ experience in brand management, ideally in a B2B and multi-national context.

The successful candidate will demonstrate a good working understanding of brand positioning, VI and Communications management across traditional and digital and social media channels. Professionalism, creativity, and innovation are essential.

Current skills in tactical implementation will be combined with clear potential to learn and to develop the strategic capabilities required for more senior brand management roles.

He/she will be a self-starter, who proactively identifies issues and opportunities with minimal supervision. A proactive hands-on approach, with excellent time management and organisational skills. A multi-tasker, willing to take the initiative. Able to thrive in team situations, maintaining relationships with diverse stakeholders and actively contributing thinking that enhances and/or challenges key assumptions. A willingness to push thinking, attack issues from multiple angles and stretch to provide outstanding brand solutions. Accuracy and excellent attention to detail.

The successful candidate will be well-educated to tertiary level. A high level of proficiency in both spoken and written English is essential. Knowledge of Arabic would be a bonus.