Senior Marketing Manager RM, GEM

Work Location: Dubai, UAE

Purpose Statement:

To drive the achievement of Rhythm Management business growth in GEM (Growth Emerging Markets) through focused market/competitive analysis and the provision of a long term strategic marketing plan in coordination with the GEM Management and European/US division / franchise counterparts. This position is responsible for the elaboration, and the execution of the divisional plan and budget as well as the implementation of Marketing excellence standards within his/her group.

Key Responsibilities:

• Build and manage GEM RM marketing budget together with GEM regional BUMs.
• Product launches, educating sales force on sales strategies in cooperation with the GEM RM T&E department.
• Upgrades product and procedure experience to expert level in the country.
• Conveys market needs and sales requirements to International/Global Marketing team.
• Ensures that the country build a formalized Marketing Plan based on and followed by Divisional Strat Map.
• Clinical and registration trials in cooperation of KOL and EHQ Marketing.
• Drives local country Marketing Strategy Formulation to define winning product strategies customized for the local market that drive significant growth in the country: Identifies key uncertainties and questions to be resolved about the local market and local customers; Identifies the right marketing tools (e.g., segmentation) to address the key questions for the local market and coaches team on how to use them; Advances the quality of all analysis and choice making of local product team to address the uncertainties / questions to be resolved; Ensures consistency and alignment across product strategies in the local market as well as with the European strategy.
• Drives local country Marketing Strategy Implementation & Communication: Guides local team and Product Manager to develop customized messages and selling tools for the local market that enables the Sales Force to drive desired customer behavior change; Champions the local implementation plan with Product Manager and the country Sales Force; Based on budget allocations and product input from (Local) Product Managers/ Specialists, makes resource allocation trade-off decisions across products for local implementation; Ensures the right set of specific metrics are in place for tracking success of local marketing efforts – determines corrective action when local product performance is not on track.
• Knows the Business/Industry: Demonstrates a deep understanding of the medical devices sector, BSC’s positioning in that market and the role of their product line in that positioning (and specifically for the respective countries). Translates that insight into appropriate action.
• Knows the Product Context: Demonstrates depth as well breadth of knowledge of the anatomy, disease, technology, steps of procedures and competitive and regulatory environment for all products in the line. Translates that insight into appropriate action.
• Stakeholder Management: Manages communication with key (local) stakeholders to ensure effective implementation of customer programs and to ensure alignment and effective implementation of country strategies and implementation plans and choices. Establish and maintain relationships with key opinion leaders.
• Planning and Management: Designs and manages an efficient and effective work process for Product Manager. Reliably delivers relevant and value-added outputs within agreed upon timelines.
• Quality: As interface to Clients and Sales Organization has direct responsibility to facilitate, share documents and process to identify, notify and ensure any complaint or problem are addressed, thereby demonstrating high commitment to Quality in all interactions and behaviors. Responsible to facilitate and champion the quality requirements and the message of compliance to internal and external customers for all events and campaigns.

Must Have:

• Previous people management experience (2+ employees)
• International experience (multi-countries)
• 5+ years experience in Medical Devices Market (Marketing and/or Sales)
• Previous experience and knowledge of both CRM and EP
• Willingness to relocate to a GEM HUB if not already there

Nice to have:

• MBA and/or degree in marketing
• Previous experience in GEM
• Located in GEM hub
• Proven KOLs network in the international EP Community

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