XTCOM Exchange Hiring for Director of Marketing JD Job at Dubai Full Time

Marketing & Branding

• Participate in the development of branding and corporate identity initiatives;
• Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects;
• Plan and control the departmental budget and costs to ensure performance;
• Monitor and manage product branding plans;
• Establish and grow a target market share;
• Offer expert advice to develop innovative advertising, public relations, social media and events;
• Provide Guidance to the team member on negotiating with media partners to guarantee advantageous contracts;
• Work with new business development team and sales teams on brand initiatives;
• Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management;
• Supervise marketing team, including training, workloads, schedules and deadlines;
• Develop, build and manage digital marketing;
• Oversee the operation of Company’s website, email marketing program and provide analytics review.

Public Relations & Communication

• Manage all external communications and public affairs, including media and public relations (news and editorial coverage, white papers, press releases and articles); financial communications, strategic executive communications; crisis communications; and Company website communications;
• Manage the Company’s corporate communications via the website, social media channels, etc. Update and continuously improve Company website and social media efforts ensuring that key messages and communications are consistent;
• Lead strategic communications development, including, developing communications plan to take advantage of key Company milestones, preparing press releases, presentation decks, and earnings releases, creating management Q&As, conference call scripts, and business descriptions/other information for securities filings, and the Company website;
• Serve as a primary person to handle incoming inquiries from the media and investors;
• Establish strong internal relationships and effective communication with supporting business and leadership within the organization;
• Manage an internal team along with an external set of advisors to successfully meet group objectives;
• Experience in managing and overseeing contract PR agencies and vendors;
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns;
• Plans, executes, and measures digital marketing campaigns. Collaborates with internal teams to create landing pages and optimize user experience;
• Optimizing website keywords/text to drive high search engine rankings and placing pay-per-click ads that display based on search criteria entered;
• Develops your team and improve their performance through coaching and feedback, and creates performance and development goals for colleagues – recognise good performance;
• Maintains regular contact with media and through media outreach, site inspections for visiting media and journalists;
• Ensures that photography, videography, copywriting, external/internal content and communications are in line with brand standards.

Requirements

• Bachelor’s degree and above in Marketing or related field;
• Minimum 8 years of professional level experience in investor relations, market and corporate communications, and related areas;
• Knowledge on Blockchain and Cryptocurrency is preferred;
• Demonstrate excellent communication and interpersonal skills;
• Demonstrated experience and leadership in managing a comprehensive strategic communications programs to advance the organizations vision, mission, values, and strategic objectives;
• Experience in delivering clear consistent messaging of scientific and clinical concepts across multiple stakeholders / audiences;
• Proven track record of developing a positive, long-term relationship with the investment community;
• Strong presentation, communication, written and oral skills;
• Strong interpersonal skills to develop and foster beneficial relationships.

Job advantages

• Be a part of the FinTech industry of the future. Be part of the fast growing, challenging, and unique work of the leading companies in the industry
• International working environment and relatively flat organizational structure

Contact information

Linkedin

Email