Reports to: Sales and Marketing Head
Summary: Responsible for planning, development and implementation of all of the organization’s outreach & event marketing, communications and public relations activities.
Duties and Responsibilities:
Marketing, Communications and Public Relations
· Develop and implement an integrated strategic communications plan to advance brand identity, broaden awareness of projects and increase visibility across key stakeholder audiences.
· Setup, Organize, Lead & Manage End- to -End Events on regular basis to increase stakeholder engagement.
· Create Comprehensive Branding & Outreach Plan with Creative & Nonstandard ATL & BTL Activities to ensure maximum awareness of projects in key stakeholder markets.
· Develop & Ensure the Complete Branding of each of the organization’s offices, sites, projects, & physical locations.
· Serve as primary media contact; Develop and implement PR strategies including media outreach, issuing press releases, influencer strategies, fielding media inquiries and creating and maintaining media lists.
· Act as “brand ambassador”, ensuring proper and consistent use of naming conventions, brand attributes, logo, style & language in all outbound & inbound communication.
· Prepare photography and other media for publication and maintain digital media library.
Social Media, Website and E-Marketing
· Create a Comprehensive Communication & Engagement Plan for Agents, Clients, and Prospects. Prepare Daily, weekly & monthly communication via all channels to increase client & agency engagement.
· Work with team to develop and implement social networking strategies, develop content and monitor and respond to inquiries.
· Write, update, edit and oversee production and design of printed materials.
Campaign & Marketing Co-ordination
· Collecting and analyzing data on local demographics, developing results, and presenting the conclusions to the relevant departments.
· Performing administrative duties, such as overseeing mailings, organizing travel, monitoring budget information, and reporting on financial issues.
· Manage website, including: maintain integrity of website content and structure; monitor and report on key metrics from Google Analytics; and utilize Search Engine Optimization.
· Manage and execute email communications program, including monthly e-newsletters, campaign messages, projects updates and more.
· Prepare, ship and track production & marketing materials.
· Send brochures and materials to Agencies for distribution to their circles of influence.
· Manage merchandise program including design, orders, promotion and inventory.
Requirement:
· Bachelor’s degree; Proven experience in relevant position.
· Tech savvy; proficient in MS Office, Google platforms, Adobe Creative Suite.
· Advanced knowledge of social media.
· Experience with graphic design and website management.
· Self-motivated and able to work with minimal oversight.
· Excellent time-management and organizational skills.
· Outstanding verbal and written communication skills.
· Detail-oriented and efficient.
· Knowledge of Real Estate Industry.
· You should also be skilled in the use of institutional databases and research methods, as well as in handling administrative duties.
Job Types: Full-time, Permanent
Application Question(s):
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