The Economist Group LTD Hiring for Marketing Manager Job at Dubai Full Time

An opportunity has arisen for an experienced and versatile marketer to join Economist Impact as a Marketing Manager. The successful candidate will be based out of the Dubai office and will be responsible for the strategic planning and delivery of cross-channel marketing campaigns for a series of large-scale events.

The ideal addition to the team is a strategic thinker who can interpret data to make recommendations and has a proven track record of owning campaigns that attract, engage and retain audiences. The candidate will have a proven track record of managing a team and strive under tight deadlines to meet client needs and objectives.

This is a rare opportunity to join an ambitious team who are truly customer-centric and committed to delivering the very best results for our clients. The business has experienced unprecedented growth over the last 2 years, and as a result we’re looking for a Marketing Manager who is eager to develop their skills and career fast.

This is a 12-month contract position with possibility of extension or conversion at the end of the contract.

Accountabilities:

• Work closely with external clients to ensure contractual obligations are executed from a marketing standpoint to deliver return on objectives and ensure that all of their needs and concerns are addressed
• Present ideas and deliverables to internal and external teams, and communicate with senior leaders about marketing programmes, strategies, and budgets
• Manage, train and develop the marketing project team and work alongside direct reports to develop a continuous test and learn approach across channels
• Partner with other functions including sponsorship, programming, operations and design to develop activities, behaviours and shared KPIs that will ensure alignment and accountability from all stakeholders
• Manage and own the execution of the marketing strategy and oversee all the marketing plans and activities for the series, achieving buy-in from the client to execute the plans
• Develop and manage the marketing budget alongside the regional marketing manager
• Develop content for all marketing materials including websites, emails and social media posts with messaging appropriate to the target audience
• Develop and execute a content marketing strategy to drive awareness, engagement and conversions throughout the marketing campaign
• Conduct relevant industry research to gain a solid understanding of the markets/industries that are being targeted and the competitor landscape
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate qualified leads
• Ensure all work is signed off and approved by relevant personnel according to defined roles and responsibilities at all stages of the process
• Achieve agreed KPIs such as onsite attendee targets, audience quality and retention
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly

Experience, skills and professional attributes:

• A marketing or business degree or equivalent recognised marketing qualification
• Proven relevant event marketing experience (preference given to conference marketing and industry events experience)
• Extensive client management experience and strong presentation skills
• Excellent internal and external stakeholder management skills, with strong leadership skills
• A strong understanding of the customer journey, acquisition process and digital marketing channels with a drive to explore new marketing tactics and optimise traditional channels
• Commitment to standards of excellence with attention to detail
• Excellent time management skills and the ability to manage numerous projects and budgets simultaneously at different stages in their life-cycle
• Solution-oriented with strong decision-making skills
• The ability to create, implement, and monitor budgets and provide accurate forecasts
• Self-motivated, naturally curious and a strong sense of personal accountability
• Commercially minded and highly motivated to exceed targets
• Highly analytical with campaign tracking,reporting and analytical skills at campaign and customer level
• Experience using marketing and analytics systems such as Google Analytics, Eloqua, Salesforce, Cvent (or equivalents) and back-end website editing tools like WordPress
• A willingness to travel