Taif Al Emarat | طيف الإمارات Hiring for Brand Manager at مدينة الشارقة Full Time

Company DescriptionTaif Al Emarat is a luxury fragrance brand that designs and manufactures fragrances inspired by Arabic culture and Gulf values with modern touches. Our products are crafted with natural and rare oud, amber, and essential oils. The company was launched in 2006 in the UAE and has expanded its businesses throughout the GCC as a step towards reaching the global market. Our vision is to capture sensations with our fragrances and deliver an exotic and unique experience to our clients.QualificationsDevelop and implement comprehensive brand strategies aligned with overall company objectives.Conduct market research to identify trends, competitor activities, and consumer preferences.Collaborate with cross-functional teams to set brand goals, budgets, and timelines.Product Development:Work closely with the product development team to create innovative and market-relevant perfume products.Conduct feasibility studies and analyze market demand to guide product development decisions.Ensure products meet brand standards and resonate with target audiences.Marketing and Advertising:Develop and execute integrated marketing campaigns across various channels, including digital, print, and social media.Collaborate with the creative team to produce compelling visuals and messaging for promotional materials.Monitor and analyze campaign performance, adjusting strategies as needed to maximize effectiveness.Brand Positioning:Define and communicate the brand’s unique selling propositions and positioning in the market.Ensure brand consistency across all communication channels and touchpoints.Identify opportunities for brand partnerships and collaborations to enhance brand visibility.Public Relations and Events:Build and maintain relationships with key influencers, media, and industry stakeholders.Plan and execute events, product launches, and other brand-building activities.Monitor public relations efforts to manage the brand’s reputation and address any issues promptly.Sales Support:Collaborate with the sales team to develop sales strategies and promotional materials.Analyze sales data to identify opportunities for growth and improvement.Provide training and support to sales representatives on product knowledge and brand messaging.Budget Management:Develop and manage the brand marketing budget effectively.Monitor expenditures and ROI to ensure cost-effectiveness.