Synechron Hiring for Marketing Manager: APAC & Middle East – Dubai Based Job at Dubai Full Time

At Synechron, we believe in the power of digital to transform businesses for the better. Our global consulting firm combines creativity and innovative technology to deliver industry-leading digital solutions. Synechron’s progressive technologies and optimization strategies span end-to-end Enterprise Advisory & Technology Consulting, Digital, Cloud & DevOps, Data, Systems Integration, and Engineering, servicing an array of noteworthy financial services and big technology firms. Through research and development initiatives in our FinLabs we develop solutions for modernization, from Blockchain and Artificial Intelligence to Data Science models, Digital Underwriting, mobile-first applications and more.

Over the last 20+ years, our company has been honored with multiple employer awards, recognizing our commitment to our talented teams. With top clients to boast about, Synechron has a global workforce of 13,000+, and has 36 offices in 17 countries within key global markets.

For more information on the company, please visit our website or LinkedIn community.

About the Role:

Synechron is looking to hire an APAC & Middle East Marketing Manager who is passionate about marketing. Every day and project will be an exciting one as this role will be involved in the day-to-day marketing operations. You will be formulating and supporting marketing initiatives for internal and external stakeholders, exposing you to a very wide and varied audience. You will collaborate with, and learn from, colleagues who are spread out across 36 offices around the globe. The successful candidate will be reporting into the Chief Marketing Officer.

Key Responsibilities:

• Partnering with the APAC & UAE sales team and Global Marketing team; execute integrated marketing campaigns, while leading and collaborating with cross-functional teams to create and deliver program materials, including, but not limited to, campaign messaging, contact acquisition, targeted segmentation, and personalized assets and collateral
• Test and optimize campaign activities to maximize ROI and make data-driven decisions by measuring campaign performance and KPIs. Develop recommendations to improve/optimize campaign performance
• Proactively engage with the direct sales teams in a regular cadence to coordinate, communicate, and optimize the impact of all marketing activities to drive pipeline and velocity
• Monitor progression of inbound leads to ensure optimal lead flow
• Manage event projects, webinars, podcasts, email campaigns, budgets, and timelines
• Amplify content through multi-channel digital, social, event and content marketing campaigns to build thought leadership, create demand and generate sales pipeline
• Be a brand & customer advocate, building reference programs and a repository of customer assets with the global content team
• Work with field marketing to support customer reference/endorsements in retention and upsell campaigns

• Bachelor’s degree required, (Major in Business and Marketing desirable)
• 5+ years B2B marketing experience
• Working knowledge of marketing and reporting tools, such as marketing automation systems
• Strong analytical expertise to set measurable goals and evaluate campaign effectiveness
• Hands-on multi-channel marketing experience, including digital, social, event and content marketing
• Enthusiastic, proactive, and innovative self-starter with demonstrated ability and willingness to roll up sleeves and execute to get the job done
• Superior oral and written communication skills with an innate attention to detail
• Proven history of partnering with sales teams to drive a culture of collaboration and direct communication
• Strong project management experience, particularly running large projects with cross-functional teams
• Strong drive for results, with the ability to manage independently and take calculated risks
• Knowledge of technology & financial industry practices and techniques is considered a plus

Location

You’ll be based in our Dubai office, with flexible hybrid working options.