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Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
§ Provide inputs to the GM for planning the overall marketing strategy.
§ Prepare the annual marketing plan
§ Take ownership of the Marketing Budget along with the Operations Manager.
§ Ensure that the company website is uploaded with relevant content and updated on a regular basis
§ Monitor & Develop appropriate, customized content for social media and other digital media channels that are being used.
§ Review and approve content with marketing executive to upload content online
§ Monitor and track number of views, comments, and visitors’ traffic in all media channels and generate leads
§ Share lead records with Operations Manager and the branches concerned for each lead
§ Collate branch’s lead register weekly, and update the Master Lead Register with comments and feedback
§ Update latest customer offers, retail products and new prices on the company website
§ Design content and ad messages for sales promotions and events at branches
§ Conduct other promotional activities (such as bulk SMS campaigns, email campaigns etc.) as per the Marketing Plan
§ Subscribe to industry magazines and other reading material and provide adequate supplies to the branches
Support branches in promoting other revenue generating service lines such as home services
Job Type: Full-time
Salary: AED5,000.00 – AED8,000.00 per month
Application Question(s):
- Do you have a portfolio?
Experience:
- Marketing: 4 years (Required)
Language:
- Arabic? (Preferred)
