Standard Chartered Hiring for Marketing Manager, APPRO Venture – SC Ventures Job at Dubai Full Time

About APPRO

APPRO is a new fintech start-up by Standard Chartered Ventures , that aims to simplify the on-boarding journey of customers in retail banking.

For individuals looking for new products and credit recommendations, APPRO will provide a quick, easy application process and fast results.

This is a rare opportunity to join a fresh tech company backed by an established financial institution. We are looking for nimble, hardworking and outcome-oriented individuals to join us in this exciting journey to rewire the DNA of Retail banking.

Responsibilities

The successful candidate will be part of a start-up team building an innovative platform, leveraging on data, analytics to drive GROWTH. This is a rare opportunity for a self-driven, strong entrepreneurial spirit, start-up minded, solid and passionate individual to join and contribute to a venture by leading the digital marketing and partnerships space.

Key Responsibilities

• Develop, drive, and execute acquisition-focused marketing plans to achieve venture KPIs across conversion funnels – from brand-building & awareness, to user acquisition & sales – through partner agencies
  • Managing digital marketing budget, optimizing spend and performance across channels
  • CRM Management
  • Cross channel performance monitoring dashboard creation and management
• Designing and setting up experiments to test growth hacking strategies
• Marketing calendar setting – Campaigns, website updates, blogs, etc.
• Public relations planning for brand recognition – Events, press releases, joint announcements, etc.
• Provide regular updates on marketing milestones, including campaign performance, optimization results and upcoming marketing announcements

Key Stakeholders

• Agencies – Branding, performance marketing, and community management
• Other functions within the ventures

Required Qualifications and Experience

Subject matter knowledge and experience

• 7+ years’ experience in marketing with proven track-record driving results in both brand and growth/performance marketing

• B2C digital marketing customer acquisition experience mandatory
• Background/experience in fintech in the start-up ecosystem is advantageous, but not necessary
• Experience in copywriting and content creation
• A Bachelor’s or master’s degree preferably in Business, Marketing, or Communications related

Skills and characteristics

• Capable marketer with ability to build and execute full-funnel marketing campaigns, from campaign ideation to execution, measurement, and optimization
• Highly analytical, leveraging data, metrics, and consumer behaviour trends to drive actionable insights & recommendations
• Self-starter, ability to work and thrive within a fast-paced, culturally diverse and evolving environment

About SC Ventures

SC Ventures, part of Standard Chartered Bank (the “Bank”), is the platform and catalyst for innovation, investments in disruptive financial technology and exploration of alternative business models.

• Our eXellerator enables us to facilitate innovation and culture change within the Bank and with our ecosystem partners; to change the way the Bank serves clients.
• Our innovation investment fund enables our investment in validated fintech to develop future tech capabilities; integrating technology and capabilities into the Bank and ventures to drive speed and scale.
• Our venture building stream explores new business models, with the objective of providing ‘optionality’ for the Group in the way it engages existing and new customers and markets.

Across our workstreams, we are building ecosystems around high conviction themes, the building blocks of financial system of the future; including Digital Banking & Lifestyle platforms; E-commerce, Online economy & Payments; SMEs, World Trade & Supply Chains; Digital Assets & Tokenization; Capability as a service; and Sustainability & Inclusion.

We are a global team of “Members” (excluding individual ventures), including dedicated colleagues from the Group’s support functions, based in Singapore, Hong Kong, Shanghai, Nairobi, London and San Francisco.

To view information on our benefits including our flexible working please visit our career pages. We welcome conversations on flexible working.