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Position Summary
- Maximize the marketing impact by developing the new retail integrated communication strategy and marketing in store in accordance with the business and product strategy.
- Promote continued retail communication by providing consistent goals and retail directions to sales and Product Management team in line with Visual Display (VD) strategy
Role and Responsibilities
Key Objectives:
- Management decision to strengthen the capabilities of VD Retail execution , this will happen by dedicating time and focus on Retail in store execution delivering the expectation of growth in 2022/23
- Establish strong relationship with retail partners – and drive in store expansion of displays and activities with strong focus on POSM deployment
- Building the capability of Retail channel and Traders
- Enhancing Sell out /Sell thru effective flooring/POSM deployment and Brand boxes
Core Responsibilities:
- Plan and execute retail operations with Key accounts (Organized Retail, Brand-Store’s, Showrooms)
- Steer efforts to achieve weekly, monthly, quarterly and annual in-store display share & flooring targets
- Facilitate decision making by senior management on Retail & Flooring strategies to meet demands of accounts by providing market inputs and recommendations associated with channel experience and end customer feedback
- Build strong long term relationships with Organized Retail accounts, at all levels
- Manage and monitor budgets allocated
- Brief and liaise with suppliers / agencies on display requirements
- Identify requirements and work towards finding a solution to remove any barriers to Retail Operations
- Maintain Flooring EO
- Work closely with local teams in successful launch of new products & solutions and implement campaigns in the region with laser focus on accelerated Flooring and POSM deployment
Skills and Qualifications
Qualifications:
- Bachelor’s Degree in Business Administration, Marketing, Management.
Experience:
- Experience in a similar role in the industry. Must have experience in UAE itself
- Understanding of the Consumer Electronics market dynamics and technology
- Strong interpersonal, negotiation and communication skills
- Ability to effectively present information to top management, public group and or client
- Computer literate and advanced user of MS office applications (Word, Excel, PowerPoint, Outlook)
- 5-7 years’ experience in Retail Marketing, Visual Merchandising,
- Outstanding presentation and interpersonal skills and should have excellent working knowledge of MS PowerPoint and Excel.
- Familiarity of retail marketing in a Luxury/Electronic goods or FMCG with experience in GCC
- People management (Internal & External – Partners, Distributors and Agencies)
- Language: English (Excellent written and spoken)
- Solid understanding of product technology and passion for technology
