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JOB DESCRIPTION
Job Title: Marketing Executive
Reports to: Marketing Manager (UK Based)
Based at: Dubai Office – Media City
Team Structure: Marketing Executive, Marketing Manager
Job Purpose: To support the existing Marketing team in executing marketing campaigns, copywriting and strengthening brand awareness.
Scope: This role requires the execution of marketing plans, as well as the development of content, media partnerships, PR campaign management and overall product development for Arabian Travel Market (Dubai, May) and World Travel Market London (UK, November)
Key responsibilities:
- Planning, co-ordinating and implementing visitor communications campaigns (on and offline)
- Implementing promo campaign, emails, SMS, advertising
- All sales & sponsorship collateral – copy-writing, design and liaising with sales team
- PPT creation and updates for various presentations
- Maintaining and developing relationships with key suppliers and media partners
- Participating in team presentations to exhibitors
- Joining networking events locally with media
- Researching and negotiating barter agreements and executing international advertising campaigns
- Negotiating and finalizing international paid media (WTM)
- Managing design briefings and production including copywriting, print production & artwork
- Liaising and developing relationship with external and internal suppliers (design team, printers, PR team)
- Assist with educational programme recruitment and onsite theatre / speaker management
- Sourcing content for communications
- Key point of liaison for the show daily, catalogue and other official publications
- Overall management of content for official publications – supplying data and info to external suppliers and co-ordination of the various parties involved
- Co-ordinate compilation of ATM app content with internal teams and the app provider
- Supporting marketing manager in managing media and visitor registration process with third party supplier
- Plan and co-ordinate industry research
- Controlling costs against budget, raising orders, maintaining invoice records and marketing budget trackers
- Main contact for compliance team (internal) to ensure all suppliers are up to date in any compliance paperwork
- Analysing and tracking online & offline campaigns
- Planning and implementing the promotional campaign, including direct mail, email, social media and face to face networking events
- Oversea hosted media recruitment and flight booking process
- Plan, manage and implement PR strategy
- Support with implementation and fulfilment of online and offline sponsorship opportunities
- Plan and implement onsite media programme including tours, press conferences, social functions
- Plan and implement media recruitment
- Manage list rentals / data research
- Work with marketing team to develop visitor recruitment strategy, build communications plan
- Contribution to the team social media content / web updates
- Support fulfilment of online and offline sponsorship opportunities
- Networking at local events to represent RX / ATM
Ideal candidate profile:
- Fluent written and spoken Arabic (not essential)
- Strong experience in online and offline direct marketing
- Good database management skills
- Excellent copywriting and verbal communication skills
- Strong time and project management skills
- Good multi tasking skills and ability to prioritise
- Ability to meet deadlines within budget and under pressure
- Event marketing experience preferable
- Experience in a publishing / event / exhibition background would be an advantage
- Content management systems experience / Web skills an advantage
- Strong IT skills
- Interest in and aptitude for social media
RELX is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact [email protected] or if you are based in the US you may also contact us on 1.855.833.5120..
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