Job description- Social Media /Marketing Executive
REPORTS TO: General Manager
· Must have a proven track record of driving footfall to stores.
· Assisting Brand Heads in deploying brand strategies to generate traffic in store, increase average baskets and customer frequency.
· Posting regularly in Social Media ( Instagram/Facebook & so on )
· Responsible for setting up the store marketing plans and building customer knowledge in order to improve store profitability
· Plans overall budget and individual budgets for every activity
· Analyses sales of assigned brand/s across market/s and suggest activities to boost KPIs.
· Responsible for training staff to ensure the success of all marketing initiatives.
· Improving store profitability by creating operational in-store action plans to increase customer acquisition, retention, satisfaction, cross selling & up selling
· Analyzes results (Store events, direct marketing, promotions, PR…)
· Defines actions based on Mystery shopper reports, customer & blogger feedback
· Compares budget versus actual spends on a monthly basis.
· Undertakes benchmarking of marketing activities against competition
· Develop relationships with key support stakeholders like Editors, Bloggers, Mall Marketing.
· Monitors Store KPI’s & reports to Brand Heads
KEY COMPETENCIES
· Actionable Consumer and Shopper Insights
· Performance Monitoring
· Brand Communication
· Digital Marketing
IDEAL PROFILE
Education
· Degree or certification in marketing (ideally an MBA)
Job Types: Full-time, Permanent
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