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RAKBANK, also known as the National Bank of Ras Al-Khaimah, is a Public Joint Stock Company based in the United Arab Emirates (UAE). It was founded in 1976 and is one of the oldest banks in the UAE. The Bank operates within retail and corporate banking, offering a range of services including personal and business banking, credit cards, loans, investment services, and wealth management.In the recent years, the Bank has achieved significant milestones which includes being named as one of the world’s best banks by Forbes ME (2022) and was awarded UAE’s SME Bank of the year by the Asian Banking and Finance Awards. The Bank has been successful in achieving the highest profitability and lowest cost of risk since 2015. It has also seen significant growth in its acquiring business, card spending, and business loans.Being on a transformational journey, in partnership with Honeywell, RAKBANK has also taken steps towards sustainability by reducing its overall energy consumption.We are a diverse team comprising of over 3,000 employees from across 58 countries. We make conscious efforts to build talented and diversified teams and encourage people to develop their full potential. We are committed to providing a working environment that promotes work-life balance, career development, recognition and security for the future.In line with our strategy, a major part of our transformation journey is to future proof our bank and establish ourselves as a ‘Digital bank with human touch’, for our customers.So join us in co-creating the future of RAKBANK!What You Will Be DoingYou will be responsible for driving the revenue through “Below The Line” Campaigns, ensuring optimum customer engagement and supporting a healthy customer lifecycle. Responsible for building personas, resulting in personalized and optimized targeting.What You Should HaveIdeate, plan and implement portfolio campaigns and achieve growth in key portfolio metrics for all the bank productsManage and track the BTL campaigns (Email, SMS, Calling), data listing extraction, track and report campaign performances Support the Cross Sell Analyst with the Lead Management System activities, responsible for driving high conversions through incoming leads from customers via various banking touch points, as well as cold calling campaign leads distributed to various telecalling channels.Prepare the deck for Lead Management Council chaired by the MD and Chief Customer Officer, and provide insights from the campaigns and action the feedback from the council members to improve the campaigns and processesLead the targeting ETB customers through specialized AI-ML campaigns designed using models created by the Data Science teamSupport various product teams with key portfolio analytics resulting in targeted campaigns that helps business maintain a healthy portfolio bookWork closely with Marketing, sales, data center and other teams for successful execution and tracking of the campaignsIdentify opportunities to improve customer product holding ratioEnsure a healthy customer lifecycle through constant monitoring of customer’s 360 degree profile and product portfolios.Create demographic lifestyle profiles and segmentation of the customer base to report Customer behaviour trends, customer profitability, and X-sell opportunitiesPlanning, executing and tracking BTL campaigns using data from different sources and AI-ML model outputs.Create insightful presentations and drive the Lead Management council for Senior ManagementExecute Portfolio engagement plan/calendar and work towards effective customer engagement while driving revenueConstantly review and fine-tune ongoing and fulfilled campaigns for better performanceWhat We Are Looking ForAt least 3 – 5 years of experience in Campaign Management with at least 6 months experience in analytics and product/portfolio management.SAS, SQL and Python experience requiredReporting and Data Modelling experience preferredSAS, SQL and Python experience requiredReporting and Data Modelling experience preferred.A high level of product knowledge / skills and the ability to develop and manage product initiatives / strategies which contribute to business goals.Detailed knowledge of Banking product lifecycle, including origination, performance, delinquency and closures.What’s In It For YouPay for performance culture (Competitive and performance-linked compensation)Provision of medical care plan for your family and youComprehensive Life insurance planDiverse workforce and inclusive cultureCareer development and growth opportunities by designWork with the best minds in the field.
