Raffles the Palm Dubai is on the western crescent of Palm Jumeirah, the world’s largest manmade island and archipelago.
This luxurious five-star hotel with 391 spacious rooms, suites and villas is embellished with hand-crafted Italian touches and offset by carefully selected amenities to complete the atmosphere of elegance. Guests can enjoy panoramic views, a private beach, state of the art entertainment and recreational facilities, including specialist boutiques, a VIP movie theatre, signature and private restaurants complemented by exquisite banqueting and conference spaces.
When visiting Raffles, guests will discover the individual personality and story offered by the hotel. At the essence of every Raffles is the delivery of thoughtful, personal and discreet service to well-travelled guests.
Raffles Hotels & Resorts is an award-winning, luxury international hotel company with a history dating back to 1887 with the opening of Raffles Hotel, Singapore. The portfolio currently comprises eleven luxurious properties, from secluded resorts to city hotels in key locations around the world.
If you are looking for a dynamic environment for growth, please join us as Director of Marketing and Communications.
COMPANY DESCRIPTION
We are far more than a worldwide leader. We are more than 240 000 women and men who share something unique.
Each and every day we host the world. We care for millions of people. We are all moved by curiosity. We love blending cultures. We are proud of our differences
Yes, we lead the way. But we want to go further, with audacity, with imagination, with passion
RAFFLES THE PALM
Raffles the Palm Dubai is on the western crescent of Palm Jumeirah, the world’s largest manmade island and archipelago. This luxurious five-star hotel with 391 spacious rooms, suites and villas is embellished with hand-crafted Italian touches and offset by carefully selected amenities to complete the atmosphere of elegance. Guests can enjoy panoramic views, a private beach, state of the art entertainment and recreational facilities, including specialist boutiques, a VIP movie theatre, signature and private restaurants complemented by exquisite banqueting and conference spaces.
When visiting Raffles, guests will discover the individual personality and story offered by the hotel. At the essence of every Raffles is the delivery of thoughtful, personal and discreet service to well-travelled guests. Raffles Hotels & Resorts is an award-winning, luxury international hotel company with a history dating back to 1887 with the opening of Raffles Hotel, Singapore. The portfolio currently comprises eleven luxurious properties, from secluded resorts to city hotels in key locations around the world.
THE POSITION
This role oversees and leads all marketing & communication efforts in the hotel. The Director of Marketing & Communications is responsible to create and promote on-brand messaging to customers through various channels with the goal of enhancing the image of the hotel, driving consumer awareness, increasing market share, and building brand awareness. This role oversees and leads all marketing & communication efforts in the hotel with the Director of PR, Digital and Marketing reporting directly into the role.
KEY ROLES & RESPONSIBILITIES
Reporting to the Cluster Director of Commercial, responsibilities and essential job functions include:
Manage and oversee all activities within the marketing department, ensuring all brand standards are followed
Over see’s, creates & executes annual marketing plan to budget
Serve as the hotel’s primary brand ambassador, ensuring that brand guidelines are followed
Develop the hotel’s communication strategies and execute the marketing campaigns in conjunction with the Sales, Spa, Food and Beverage departments to ensure profit growth and brand exposure
Plan and oversee the hotel’s advertising and promotional activities
Manage the hotel’s creative agency to develop all marketing collateral, promotional pieces, and advertising campaigns
Work with digital marketing to develop compelling consumer and media content
Oversee all marketing initiatives for the hotel
Verifies all collateral is as per brand standard guidelines
Verifies all advertising for the hotel in digital channels is in alignment with brand voice
Build and maintain positive relations with the Corporate and Regional offices
Oversee photo shoots for the hotel and seasonal campaigns
PERSONAL ATTRIBUTES
Excellent understanding of luxury market
Excellent understanding of all hotel departments
Professional presentation skills
Knowledge of basic accounting, math skills and analytical capabilities required.
Ability to assess/evaluate employee’s performance fairly.
Must have strong interpersonal skills with attention to details
Strong written and verbal communication skills
A leader with a positive attitude
Strategic thinking combined with the ability to move strategy to action
Problem solving skills
Managerial / Leadership skills
Self-motivated, creative and confident, with a highly energetic personality
Creative, independent, and manages stress gracefully
Ability to meet deadlines consistently
Pro-active and taking initiative
Must be organized and ability to work and follow systems and procedures
Must be adaptable to change of strategy, ideas, systems etc.
Must be guest service oriented
Proficiency in organizational planning with the ability to multi-task
EXPERIENCE & QUALIFICATIONS
Bachelor’s degree in Marketing, Business, or related major
Minimum 5 years’ experience in the marketing, digital or related professional area
Hospitality marketing or advertising agency experience preferred
An experienced marketing expert, a dynamic and self-driven, creative individual
An engaging and empathic leader
A passionate individual with experience in marketing; traditional & digital; as well as e-commerce and communication (PR)
Strong luxury hotel background is preferred
Fluency in English, written and spoken
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