• Implement International Retail and Trade Marketing and Visual Merchandising strategy per defined Brand and commercial objectives, including all Retail store categories and Trade accounts.
• The work involves researching to get an understanding of what is needed and to come up with design ideas.
• Researching costs and working within a budget.
• Achieve process and budget efficiencies for Global Commercial Marketing creation and production.
• Researching lifestyle and design trends and making sure designs will appeal to the target audience.
• Managing the VM and CM team.
• Managing the 3rd parties such as agencies, graphic designers.
• Execute Retail/Trade Marketing strategy as per set seasonal brand priorities and commercial targets.
• Create within the CM team window and in-store displays of goods for Retail and Trade doors.
• Develop, analyze, assess and improve the process for delivering effective sell-through Retail strategies for PUMA GCC.
• Provide Retail channel with seasonal input per set GTM process (including IMT I and II).
• Align seasonal priorities for Retail channels, including purchasing and merchandising.
• Monitor seasonal business development to address tactical opportunities based on sell-through success, the sports marketing calendar, PUMA events, etc.
• Oversee the production and delivery of in-store communication tools, including third-party agency and vendor management.
• Implement and manage Retail KPIs for all geographic levels mirroring key KPIs identified by Global Commercial Marketing.
• Install a Regional reporting system to share best Retail Marketing practices and experiences.
• Support the Sell-In period with seasonal changeover on the showroom based on global sell-in structure.
• Support HR with visual materials.
• Support all store openings/refits/layout changeovers.
• Deliver brand and quality consistency in Trade Marketing implementation in the Region.
• Provide Trade Marketing channel with seasonal input per set GTM process (including IMT I and II).
• Oversee the production and delivery of Trade in-store communication tools, including third-party agency and vendor management.
• Work with the Sales team to ensure alignment, wherever possible, of wholesale activities.
• Install a Regional reporting system to share best Trade Marketing practices and experiences.
• Support CM team Sell-In period with seasonal changeover on the showroom based on global sell-in structure.

Education:

• Bachelor’s Degree or Relevant Diploma

Professional:

• Functional: Proven VM role in retail/trade experience in international and/or luxury brands.
• Industry: Sports or Fashion
• Leadership: previous management experience

Language Skills:

• English is essential

Competencies:

• Creative and Innovative
• Initiative and Self-motivated
• Leadership and Team Player
• Planning & Organizing

IT Skills:

• Microsoft Office, PowerPoint, Excel
• Familiar with print design
• Good proficiency in Adobe Illustrator, Photoshop