Publicis Media Hiring for Associate Director – Gaming & eSports Job at Dubai Full Time

Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas and Spark Foundry, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.

Oversee the functioning of the Gaming and eSports stream within Publicis Content, which spans across 2 key verticals – Original Asset Creation and Media & Influencer Content. Supporting the Head of Publicis Content, you will head up all aspects of Gaming and eSports activity in the MENA region including content, brand & commercial partnerships and events.

• Responsible for developing, leading, and owning the overall Gaming & eSports Strategy.
• Assist in the annual revenue targets as determined by the leadership team and aligned to Objectives & Key Results.
• In partnership with the Head of Publicis Content, set an insights-driven to-to-market approach for client acquisition and engagement and for the partnerships with publishers, brands, creators and IP owners within Gaming & eSports.
• Deliver the roadmap for Gaming & eSports in the MENA through the development and delivery of growth and activation planning.
• Lead on the development and negotiation of new business.
• Identify, manage and grow relationships with partners and creators.
• Manage the delivery of online and offline events.
• Oversee agency and supplier services.
• Showcasing strong collaborative efforts with other Publicis Media practices and teams to achieve company goals.
• Negotiate best value on every partnership, ensuring that relevant trading teams are informed of campaigns and that all projects comply with any pre-agreed pricing guarantees by media.
• Support the Head of Publicis Content and the wider business with creative ideas and research for new business pitches when required.
• Set clear roles and responsibilities at the start of each project for your team, allowing for their constant development and learning.
• Prioritize the work-load and manage tasks to achieve deadlines, ensuring the team supporting you do the same
• Constantly exceed client expectations and ensure KPI’s & key project milestones are met
• Manage the day-to-day relationship with our key client stakeholders
• Build trusted relationships with clients, media partners, wider Publicis Media teams, and client agency partners to support client retention and revenue growth
• Maintain a solid understanding of client’s business and their competitors to make recommendations to clients and planning teams which drive change
• Identify opportunities to knowledge share and cross-skill within the team
• Work with the wider Content practice to integrate Gaming & eSports opportunities with other Publicis Media services
• Ensure accuracy with finance & keep constantly updated with finance and billing processes.
• Provide regular feedback and build a trusted relationship with your team
• Develop your team’s skills across the media landscape, negotiation, project management, creativity, data analysis and campaign optimization.
• Ensure your team is familiar with the Publicis Content offering as well as other practices within the Publicis Groupe.

• 8+ years of successful Gaming & eSports sales and partnership experience, with a proven track record of strong leadership experience. You will have developed a distinct blend of creative instincts, social media marketing aptitude and executive management skills.
• Able to work in a fast-paced and high-performing environment.
• Confidence dealing with global and senior clients.
• Strong end-to-end project management skills and a level of negotiation skills.
• Attention to detail & high interest in content marketing
• Process driven, experience using research and measurement tools
• Strong communication skills, both verbal and written, and continuously demonstrating the ability to think big and implement innovative ideas in ways that create significant social sharing and PR attention.
• Self-starter, highly collaborative with strong relationship-building skills.
• Experience working with centralized clients and multi-market briefs
• Ability to analyze campaign results and produce impeccable reports and PCAs (Post Campaign Analysis).
• Able to work independently and as part of a team, whilst motivating others.
• Experience with budget & finance management