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Programmatic Manager
Full-time
Company Description
Publicis Media is one of the four solutions hubs of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of five global brands, Starcom, Zenith, Spark Foundry, Blue 449 and Performics, powered by digital first, data driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 17,500 employees worldwide.
We are built on the foundation of Trust, Talent, Transformation:
TRUST
Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave.
We treat our people and our clients with respect, transparency and honesty.
TALENT
This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.
TRANSFORMATION
True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.
Job Description
The Programmatic Manager will be responsible for the setup and execution of programmatic media campaigns for agency clients.
Understand and effectively communicate Precision’s value proposition, technology, and processes as related to the growth of current and prospective agency accounts.
Accountable for managing the online media campaigns and programs for agency clients (e.g. auction/exchange-based performance media, audience-based buying, and remarketing campaigns).
Main Tasks
Technical & Product
Handle daily campaign maintenance including questions regarding tracking and status of various campaigns.
Work with agency partners to ensure creative assets are scheduled for delivery prior to campaign launch.
Trafficking of campaign tags into ad exchange environments.
Work with media partners to ensure accurate platform implementation.
Troubleshoot issues on all pre-production and live campaigns.
Work with the agency brand teams to present weekly and/or daily campaign QA reports to ensure accurate campaign results and trafficking routines.
Serve as an expert on all aspects of the Precision Product offering and processes.
Collaborate with Publicis Groupe practices such as Data Sciences and Performance teams to improve operational processes and cross-sell opportunities.
Full reporting responsibility and data analytics.
Provide the agency brand teams strategic planning on programmatic solutions and new product updates.
Accompany agency teams to visit clients and provide programmatic training sessions directly with clients.
Produce proactive proposals and client brief responses working extensively with agency teams and at times end clients.
Business Acumen & Operational Efficiency
Provide the agency brand teams with strategic planning on programmatic solutions and new product updates.
Work with media partners to ensure accurate platform implementation.
Work with the agency brand teams to present weekly and/or daily campaign QA reports to ensure accurate campaign results and trafficking routines.
Share and re-apply learning and knowledge at a local/regional level agency brand teams.
Create workflow and implication documents for major releases on the DSP platforms.
Working directly with agency leads and brand teams provide Programmatic expertise and support for their clients and internal agency brand teams.
Ensuring operational excellence through continuous refinement of best practices, tactics, and partners.
Able to train and educate agency teams on the Precision Product offering.
Work on gathering information for RFPs and Precision Strategy for new/existing client pitches.
Manage junior team members to ensure operational activities including campaign setup and optimizations are completed accurately and on time.
Innovative & Analytical Mindset
Provide insight and guidance to members of the agency teams and provide thought leadership on topics relating to programmatic media.
Provide monthly auditing reports to agency partners and internal finance teams for invoicing when required.
Maintain and stay current of industry news and research.
People & Leadership
Seeks others’ feedback to develop self-awareness, strengths and address development area.
Is able to proactively raise issues to improve effective team working and collaboration.
Is able to communicate confidently in a clear, concise and articulate manner.
Collaborates with stakeholders and embraces an inclusive based environment.
Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.
Able to build relationships quickly with others and engages personally with peers and clients.
Treats others with respect, listens to other perspectives, especially when they are different from own.
Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
Drives a culture of trust with Peers, clients and all other stakeholders.
Self
Is able to take ownership for actions and deals with consequences in a mature manner.
Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
Displays openness to the ideas of others and leverages them when beneficial for the business.
Showcases curiosity and open mindset towards new ways of doing things.
Is able to set high impact objectives and goes above and beyond to exceed performance.
Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
Approaches situations and individuals with honesty, integrity and humbleness.
Displays resilience and maintains drives and a positive outlook when faced with challenges.
Qualifications
BS/MS degree in marketing or a related field
Proven working experience of 5-7 years in programmatic
Up-to-date with the latest trends and best practices in online marketing and measurement
Strong analytical skills and data-driven thinking
A proactive approach to problem solving with strong decision-making skills
Results-driven and proactive profile, with good interpersonal skills
Programmatic Manager
Dubai – United Arab Emirates, Dubai, United Arab Emirates
Full-time
